By Linda Forrest
Working in the technology realm as we do, it is inevitable that we encounter many, many acronyms in our daily work. A quick scan of the blogosphere reveals that it’s a hot topic amongst technology marketers like Chris Hoskin and analysts alike.
There are so many acronyms in play and unfortunately a lot of them overlap. When you see CMS, do you think it means content management system, or contact management system, or code management system, or client music synthesis, or…
Posted by: Linda Forrest on September 19, 2007
Posted in: Marketing strategy, Public and media relations, Random thoughts, Technology marketing — Leave a comment
By Danny Sullivan
Just a quick addition to my comments from yesterday about the host of Asian companies at ECOC this year.
I’m firmly of the belief that the names of companies and products have little bearing on their ultimate success or failure, but it’s still interesting to observe some of the curious names selected by companies that are intending to crack Western markets.
Liverage Technology, Gloriole Electroptic Technology and Shenzehn Opticking Tech were a few of the signs that caught my eye.
Technorati Tags: ECOC2007, ECOC, European Conference on Optical Communications, optical communications, company names, optical technology
By Danny Sullivan
So my first impressions from ECOC yesterday were slightly tempered after spending today walking the floor and talking to the exhibitors.
The “sold out” line I used yesterday was addressed by more than a few people I spoke to, and has apparently been a bit contrived by limiting the space available to exhibitors. And when I said it seemed “busy,” several exhibitors told me they felt that booth traffic has been pretty quiet so far.
Nonetheless, the quality of traffic was something that was universally praised. Lots of good meetings seem to have been held, and some encouraging prospects had emerged for a lot of the U.K. and Canadian companies I spoke to.
An industry insider told me it was encouraging to see some spending in the telecoms sector again, especially in Europe where a number of build-outs are planned. The access market was pinpointed as the area with the best prospects in the current climate.
As a veteran of the Scottish optoelectronics sector told me, “The market is recovering, but slowly.” And long may it continue.
Technorati Tags: ECOC2007, ECOC, European Conference on Optical Communications, optical communications, optical technology
By Jill Pyle
The title of this post is a simple fact, one I heard a lot growing up. On regular basis, my mother wins everything from concert tickets to movie memorabilia to hotel accommodations and more. Some might call her lucky but I know better. She’s merely an optimist with a decent strategy. Unlike most people, she doesn’t waste time thinking about grim statistics like a one-in-a-million chance of winning. She’s always been quick to remind me that people who go through life thinking they can’t win, don’t win.
I’m sure more than a few of the TechCrunch40 finalists would agree. Without a doubt, many of them probably thought it would be nearly impossible to impress the likes of Jason Calacanis, Michael Arrington and all the well-known venture capitalists and journalists planning to attend the big event. Regardless, they submitted their new product ideas and prepared themselves for the rigorous approvals process.
By Danny Sullivan
Arriving late in Berlin, I only had an hour or so to walk the exhibition floor on the opening day of the European Conference on Optical Communication. Looks like a busy show this year… the exhibition is sold out, and it’s easy to see where a lot of new exhibitors are coming from: Asia.
Chinese, Taiwanese, Japanese and Korean companies are everywhere at this event. I must have spotted at least 60 booths with companies from the Far East… That’s about 20 percent of all exhibitors at this predominantly European event. Interesting.
More from me throughout the show.
Technorati Tags: ECOC2007, ECOC, 2007, European Conference on Optical Communication, Optical Communications
By Francis Moran
Blame it all on Alec Saunders.
By that I mean, Saunders is in good part responsible for our inflicting on the world yet another PR agency blog.
Over the past year or so, I’ve had several engaged conversations with Saunders, a tech company veteran and compulsive blogger, about the role this no-longer-new social marketing tool can play in a public relations company’s activities. There are two clear sides to that role.
The first, which I will address at greater length in a future post, is the role blogs play in reaching and influencing our clients’ target markets. On that score, I have never needed any convincing, and here at inmedia, we have included the right bloggers in our pitches for as long as there have been bloggers. But, as I said, more on this later.
The second role, around which I have long been much more skeptical, is whether a blog can be an effective outreach tool for a public relations agency or, indeed, for any company. Here, my skepticism lies not so much in the nature of blogs themselves as in the same sort of critical analysis I bring to the consideration of whether any communications tool is appropriate in a given situation.
Saunders thought me a non-believer. Not so. My thinking could well be summed up in the phrase, “A blog if necessary, but not necessarily a blog.”
By which I mean that, just as with any other communications tool, a successful company blog must be as effective as possible and must deliver a competitive ROI. Let me expand briefly.
Posted by: Francis Moran on September 14, 2007
Posted in: Marketing strategy, Public and media relations, Social media — Leave a comment
