By Daylin Mantyka
It’s Friday — which means that it’s time for the weekly roundup. This week. we have informative content from velocity, Founder Dating, memeburn, The Buzz Bin and Duct Tape Marketing.
7 critical elements of a great content brief
Doug Kessler says that home-run content doesn’t happen by accident and that it always starts with a great plan. Since marketers aren’t often the ones producing the content, it’s incredibly important to communicate clearly in content briefs. Besides the usual stuff nascent to all, Doug goes a step further and identifies seven elements to turn good into great.
Am I an entrepreneur?
A serial entrepreneur based out of Silicon Valley, Rick Marini hears from many young startup enthusiasts and how they want to build a multibillion-dollar company. But before jumping in, he urges you to consider whether or not you actually are an entrepreneur or just someone after a piece of the limelight. In this post, Rick outlines key attributes of a successful entrepreneur and whether or not you have what it takes to make it down this tough road.
By Leo Valiquette
“We will embrace blogs just as they cease to be effective.”
Such was the lament of one of my clients during a recent conference call.
Here’s the context. This is an organization in an industry where thought leadership and subject matter expertise are fundamental tools for business development. News bulletins and newsletters have, to date, been the most popular means for publicizing and promoting the organization’s principals as both service providers of choice and as sources of comment for the media.
But this organization’s own internal metrics and pilot projects are suggesting that a blog might represent a better expenditure of resources. Blogs can build loyal followings and they can be better tweaked for search engine optimization.
By Daylin Mantyka
It’s Friday — which means that it’s time for the weekly roundup. Over the past five days, we’ve read some great content from the thoughtful and creative folks who published on Fast Company, Under 30 CEO and Ventureburn.
First up, we’ve got an interesting read about using effective branding to connect people and products, followed by a post by an aspiring entrepreneur who wanted to share his top takeaways from an internship with Seth Godin. Third, we’ve got another excellent read on brand-building and fourth, we’re talkin’ cool startups and whether or not it can have an impact on success. Enjoy!
By Francis Moran
I’ve had more than a few conversations recently with startup and young technology companies — and with folks like me who try to get them to do marketing well — where the objection to hiring my services or those of other seasoned marketing strategists seems to come down to a question of affordability. It’s true, the services of an experienced technology marketing pro with a healthy track record under her or his belt do not come cheaply. But here’s the thing: Most of these companies are already spending considerable sums on marketing; they’re just spending them in a random and uncoordinated way with no coherent planning and no idea if they’re working or not.
The only thing worse than not investing in marketing is investing in the wrong marketing.
By Daylin Mantyka
Last month’s contents were newsworthy and informative. Leading the pack was David French’s post on confidentiality agreements followed by Francis Moran’s timely piece on angel investing in Ontario. As always, we had some great contributions from our guest bloggers on customer service, forecasting culture in startups, PR agency etiquette and the value of testimonials, among others.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers: