Great articles roundup: Failed and winning marketing, lessons from a startup and inbound marketing strategy

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By Hailley Griffis

This week’s article roundup is all about marketing, courtesy of Huffington Post, CopyBlogger, Forbes and ClickZ.

First up, why marketing campaigns are bound to failure and the mistakes you might be making. Next, we see the importance of providing relevant content to your audience and look at the winning difference this content can provide. We follow that with the lessons one founder learned going from the corporate world to the startup world and how he has improved his marketing. Finally a very detailed post goes over how to create an inbound marketing strategy.

Why your marketing campaigns are destined to fail

Jun Loayza is very familiar with the classic mistakes a lot of marketers make. Drawing on the hundreds of marketing campaigns he has implemented, Loayza recaps what he’s learned from his failures. The first is being too focused on traffic, and not giving enough thought to conversion. He then talks about properly pitching the product and whether or not people can talk about you with ease. Read More

Canadian angel investments double in quantity but rise only 13 percent in value

Canada-invest-resizeBy Francis Moran

Angel investors, that group of high-net-worth individuals who are often the first source of external funding for new companies, were a great deal more active in Canada in 2012, making nearly twice as many investments as the year before. However, the total value of those investments rose by only 13 percent, suggesting that individual investments, while perhaps easier to secure, are getting smaller.

That was one conclusion to be drawn from the annual report on angel investing published earlier this week by Canada’s National Angel Capital Organization. The survey of 20 out of NACO’s 24 angel group members revealed that a total of 139 investments were made last year, up 96 percent from the year previous. Just over 100 of these were new investments, 30 were follow-on and the balance were not specifically categorised. However, the total amount invested in 2012 was $40.5-million (all values in Canadian dollars), up only 13 percent over the $35.7-million that angels put into young companies in 2011.

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Great articles roundup: Be an entrepreneur now, startup hiring, online media and marketing that doesn’t sound like sales.

linkBy Hailley Griffis 

This week’s article round-up starts off with more great pieces about entrepreneurship and startups. First, we have a post from Entrepreneur that talks about why right now is the perfect time to be an entrepreneur and a post in the Huffington Post’s Small Business section all about startup hiring and more specifically, the kind of people that you do not want working at a startup. We picked up some great marketing stories this week as well. In the Social Media Explorer, we found an article that talks about the incredible fragmentation of the online marketing world, why that is a problem, and how to fix it so that your online media is gaining as much traction as possible. Finally, in Small Business Trends, we read a great piece all about how to make sure your marketing efforts don’t come across as a sales pitch. Hope you enjoy our weekly roundup, let us know what you think in the comments.

3 reasons it’s the perfect time to be an entrepreneur

Just today, Jim Joseph published an article talking about why right now is the perfect time to be an entrepreneur. And it’s true, never before has there been so much collective support in favour of startups and entrepreneurs. This is beneficial for everyone because startups are the backbone of the economy, and with so much support, startups are much more likely to succeed. The last point that Joseph makes adresses  social media as an important and accessible tool for startups to use in order to propel their marketing efforts

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August roundup: What does it take to get technology to market?

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By Hailley Griffis

Last month’s lineup featured dueling posts from Francis Moran and Leo Valiquette about Ottawa’s future innovation complex and how the thing just needs to get done. And as always, we had excellent content from our associates and contributors on effective and engaging presentations, getting an app to market, entrepreneurship, and marketing and customer service lessons that are universal.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

August 14: Ottawa’s new innovation complex needs lots of parking. And maybe a few other things, too, by Francis Moran

August 08: Ottawa’s proposed innovation complex suffers Ottawa’s familiar inferiority complex, by Francis Moran

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Great articles roundup: Startup press mentions, investor pitching, startup tips and comments

By Hailley Griffis link

We found no shortage of amazing startup articles to share this week. One challenge that startups often face is getting media coverage and one of the posts in our lineup today addresses this issue for startups, even if they are from small towns. Next, we have advice from investors like Mark Cuban on how to pitch, as well as startup tips from the founder of ScaleOut and comments from Y Combinator’s Paul Graham. This week’s posts come from TechVibes, The Washington Post, The Telegraph and Ventureburn.

How to make the media care about your startup — no matter which city it’s from

This subject is relevant, even in a city like Ottawa. Despite the fact that Ottawa does not suffer the same disadvantage as startups in Atlantic Canada, startups in Ottawa often talk about being overlooked in favour of those from Toronto, Waterloo or Montreal. Shaun Markey makes a great point about the need to reach out to individual editors and reporters if you want media coverage for your startup, because they will not come to you.

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