The ultimate marketing challenge: Final Fling helps plan your own death

By Maurice Smithfinal_fling

How do you get people interested in planning for their own death?

It sounds like the ultimate marketing challenge.

As Tom Farmer, the founder of KwikFit, the UK tyres-and-exhaust chain, once remarked, “Nobody wakes up in the morning and says ‘I wish I had a set of new tyres for the car’.” Very few of us really want to plan our own funeral.

But that convention is changing. Driven, perhaps, by the decline of traditional churches and the growth of agnosticism, people are more open to the idea of planning their funerals, just as readily as they might prepare a will or bequeath personal items to loved ones.

Funerals are becoming less religious and more like joyous celebrations of life. It’s not unusual to hear rock music at the end of a funeral ceremony these days. It is also becoming more common to find burials taking place in remote and beautiful parts of the country, with the deceased buried in environmentally-friendly cardboard or some other sustainable container.

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Great articles roundup: Branding, entrepreneurship and startups

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. Over the past five days, we’ve read some great content from the thoughtful and creative folks who published on Fast Company, Under 30 CEO and Ventureburn.

First up, we’ve got an interesting read about using effective branding to connect people and products, followed by a post by an aspiring entrepreneur who wanted to share his top takeaways from an internship with Seth Godin. Third, we’ve got another excellent read on brand-building and fourth, we’re talkin’ cool startups and whether or not it can have an impact on success. Enjoy!

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The only thing worse than not investing in marketing

By Francis Moranroulette

I’ve had more than a few conversations recently with startup and young technology companies — and with folks like me who try to get them to do marketing well — where the objection to hiring my services or those of other seasoned marketing strategists seems to come down to a question of affordability. It’s true, the services of an experienced technology marketing pro with a healthy track record under her or his belt do not come cheaply. But here’s the thing: Most of these companies are already spending considerable sums on marketing; they’re just spending them in a random and uncoordinated way with no coherent planning and no idea if they’re working or not.

The only thing worse than not investing in marketing is investing in the wrong marketing.

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Great articles roundup: Startup values, email & content marketing and startups in Asia

By Daylin Mantyka link

It’s time for Friday’s weekly roundup. Throughout the week, we’ve read some great content written by the creative folks at StartupCFO, Marketo, Velocity Partners and Tech In Asia.

On deck we’ve got an article that talks about the importance of defining and sticking to your values as your startup grows, followed by an interesting read on using behavioral targeting to get your customers opening emails. Third, we’ve got a slide presentation on one of the secrets to content marketing. In our fourth pick, one writer explores the reasons why some Asian startups no longer care about saving face. Enjoy! Read More

Great articles roundup: Content marketing, marketing, social media and entrepreneurship

By Daylin Mantyka link

Compliments of the folks over at Duct Tape Marketing, Marketo, Social Media Explorer, and Fast Company, this week’s roundup is marketing heavy with a little bit of entrepreneurship.

First up, why a mission statement is critical for content marketing, followed by lessons learned from a seasoned marketing VP. Third, we’ve got some advice on measuring the impact of social media and conclude with two articles on entrepreneurship.

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