The plight of product managing myself

By Peter Hanschke

For many years now I’ve been writing blogs about all things product management. I’m not sure that there is a subject I haven’t talked about. I found that the majority of topics came from my interactions with software companies — large, small, new — as well as conversations with people who have ideas, but are not sure where to begin.

As a product manager, I routinely asked myself what gives me the right to advise companies and individuals on what they should do. It boils down to having been through so many product management experiences in the past 20+ years of being a product manager that there really isn’t anything I haven’t seen.

There is, however, one scenario that I have not experienced. That is, me advising me on building an app – a mobile app, to be exact. I’ve always advised others as they plan and build out their software applications. I’ve talked to some people who have an idea of what they want to do; some who have a full-fledged idea and are well on their way; and some who have been at it a while and need some help on their next product move.

But I have never advised myself as I go through the planning, building and commercialization of an idea for a mobile app. It kind of feels like I’ll be eating my own dog food!

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Great articles roundup: Steve Blank, Canadian startups, crowd funding, failure, biases, and advertising

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Financial Post, iNova Capital, Inc., TechCrunch, MediaPost and Canadian Business.

Steve Blank’s most audacious guerilla marketing stunts

Author John Greathouse speaks with Steve Blank — professor, thought leader, author and leader within the Lean Startup Movement — to share his wily and creative feats as a creative marketing entrepreneur.

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Canadian angel investors to gather in Halifax next week

By Francis Moran

The National Angel Capital Organization’s Angel Summit, an annual gathering of those critical early-stage backers of new ventures, will wing its way to my former home town of Halifax, Nova Scotia, next week for three days of professional development workshops, company pitches and networking. As has been the case for the past few years, I will be there to report on the latest news and trends out of this important investment community.

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Social media gaffes: They can happen to anyone

By Megan Totka

Missteps are increasingly becoming a part of the landscape for business social media. While unfortunate, those of us who run social media pages as businesses are still only human – and make human mistakes.

Some of these gaffes have more dire consequences than others. One of the most recent posts-gone-wrong was on the night of the first presidential debate. This particular post came from the KitchenAid brand and quickly became top business news. KitchenAid tweeted:

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”

Many people found this tweet to be rather offensive. It was shocking, too, coming from such a neutral brand as KitchenAid. We don’t typically expect the company that manufactures stand mixers to have a particularly strong political view. This tweet was broadcast to about 24,000 of KitchenAid’s followers before it was deleted from the company page.

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Great articles roundup: MVP, innovation, niche communities, and startup marketing tips

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Fast Company, Forbes and VentureBeat.

Why you can’t settle for the “minimum” in your minimum viable product

Many startups scramble to create a “minimum viable product,” or MVP, to get a version of their product to market quickly for testing. It’s a great way to cost-effectively test a website or app with real users. But be careful. If your MVP is too minimalist, it could torpedo your company’s future.

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