By Francis Moran
It didn’t take long after music megastar Beyoncé dropped her latest release onto Apple iTunes with no advance warning or usual hype-fest for the armchair pundits and marketing deniers to trumpet that marketing was now dead. It’s a variation on a theme I excoriated a few weeks back where the same know-nothings tell young companies they don’t need to do marketing, they just need to go to SXSW.
In fairness to the NBC article linked above, it does go on to acknowledge that Beyoncé is a never-ending marketing machine who has spent the better part of 25 years building one of the most forceful brands in the entire global cultural marketplace. And in fairness to Kevin Roberts, the Saatchi & Saatchi CEO who was ever-so-briefly quoted in that article, his point was much less about what Beyoncé did and more about the new power consumers enjoy in the marketing equation that obliges brands to build relationships with consumers rather than just bark at them. ”She delivered intimacy. She delivered social connectivity. She delivered a transaction you can buy,” Roberts said in the original Bloomberg news piece from which the NBC article took a single provocative snippet.
By Anil Dilawri
The good news: 2013 was a good year for most businesses.
The bad news: Most business presentations delivered in 2013 still sucked.
Whether it’s an investor pitch, an elevator pitch, a customer update or an important sales presentation, here are five ideas to help make your presentations remarkable in 2014:
1. Engagement – Most presenters are content experts. Great presenters focus on engagement as much as they focus on content. Your audience wants more than just good content. They want you to be interesting. They want more than the same old boring business presentation. Interactivity, stories, examples and anecdotes are all engagement tools that will enhance your presentations.
2. Better slides – Not more slides, not more stuff on your slides, just better slides. Effective slides have limited text on them and can be consumed in seven seconds or less. Your presentation should not be an attention-seeking competition between you and your slides. It’s often said that many presenters are at their best during the Q&A because they’re not handcuffed by a slide. Think about that the next time you’re trying to get your slides to work for you, not against you.
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from December 2011. We welcome your feedback.
By Francis Moran
More than two decades ago, I was working with a public relations agency in Halifax, Nova Scotia, that was helping a resource development company counter considerable opposition within fishing communities to its proposal to drill exploratory natural gas wells on Georges Bank. It was a classic case of a clash between a critically important but fading industry — the fishery — and a new and incredibly promising industry — offshore hydrocarbon extraction. We mounted an open and consultative information campaign in the fishing communities most dependent on Georges Bank. We held countless meetings in and around those communities. We hired a local lad, the son of a fishing family, who had become a geologist and had worked in oil and gas exploration to head up our community efforts. And we organised a critical political gathering — a dinner in Halifax to which we invited scores of influential business, political and community leaders to hear directly from the company CEO.
I wasn’t at the dinner but my colleagues told me what happened and I am paraphrasing in the quotes below.
The CEO, almost a caricature of the good old boy cigar-chomping American oilman, got to his feet after desert and, as part of his prepared comments, told the assembled dignitaries, “The problem with you’all is you don’t know how to take risk.”
By Daylin Mantyka
It’s officially the end of the working week, which means that it’s time for our usual Friday roundup where we’ve compiled a short list of the top articles we read and loved. Grabbing our attention this week were posts from Global News, Duct Tape Marketing, Ingenium Communications and ventureburn.
Social media 2013 year in review: vigilante justice
In this informative piece, Heather Loney recaps three cases of social media vigilante justice that happened in the last year: The hunt for the Boston Marathon bombers, Anonymous and justice for Rehtaeh, and the Roast Busters teen sex ring. Heather talks about both the harm and good that these social media rallies can cause and insists that coming together as a online community should be to make a positive difference.
By Daylin Mantyka
It’s Friday — which means that it’s time for the weekly roundup. This week we have informative content from Fast Company, socialnomics and Spin Sucks.
First, is a post on how startups can compete in a crowded industry when they are not physically located in either Silicon Valley or New York City, followed by a piece on big Twitter mistakes by big brands. Third, we’ve selected an interesting post on how technology is shaping innovation in the workplace for both better and worse. Last, we look at how the PR industry can come across as a less spammy.
4 lessons your startup can learn from a rust belt incubator
Launching a startup is risky business. Even more so when you don’t live in a bustling startup metropolis like Silicon Valley or New York City. In this article, Rebecca Greenfield visits a new Buffalo incubator, Z80, and shares some of the characteristics that these startups have in common that will help them succeed within this competitive landscape.