Everyone has competition

By Francis Moran

Last week, I tackled the assertion I all-too-frequently hear from technology executives that everybody could benefit from their product, and so the whole world is their target customer. This week, I’d like to demolish an equally hoary shibboleth that isn’t really a corollary statement but that goes hand-in-hand with the everyone-is-our-customer myth so regularly that maybe it ought to be.

It’s the notion that you have no competition.

“Nobody does what we do,” is the proud boast of every self-respecting technology venture. And they may well be correct. That doesn’t mean they don’t have competition — probably even fierce, well-entrenched and irresolute competition.

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Selling an invention to a patent examiner

By David J. French

One of the most critical jobs of a patent attorney is to convince a patent examiner to grant patent rights to your client. This means convincing the examiner that your client is entitled to exclusive rights over a described version of the invention that, while being of the widest scope possible, will meet the novelty requirements of the patent law. The key requirement is that you have to define the invention in language that does not describe anything that was previously available to the public. But you also want to use language that will shut-down competitors without leaving any loopholes. Not an easy job.

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The third way that government can, and must, support Made-in-Canada tech

By Leo Valiquette

“Canada is open for business.”

So said Jason Kenney, Canada’s Minister of Citizenship, Immigration and Multiculturalism, in a media release issued last week to promote Canada’s new Startup Visa.

In what the federal government is touting as a “first of its kind in the world,” the visa is intended to accelerate the immigration and citizenship process for entrepreneurs from abroad, particularly technology entrepreneurs, who are vetted by criteria that include investment, and endorsement, by Canadian VCs.

“The new Start-Up Visa will help Canada attract the world’s best and brightest entrepreneurs to build businesses, create jobs, and fuel economic growth,” Kenny said.

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Great articles roundup: Content marketing, international talent, entrepreneurial mistakes, Silicon Valley

By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Under30CEO, Marketo Marketing Blog, Fast Company and Memeburn.

Tech Startup High Flyers: Israel, India and Brazil

Under30CEO takes a good look at Brazil, India and Israel, three of the most important tech hubs in the world outside of Silicon Valley. Thanks to the specialties they have already developed and their population bases of digital consumers, they are coming up with some incredible and innovative new technology.

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So you’ve developed an app … now how do you market it?

By Peter Hanschke

Welcome to the fourth post in my journey to build and launch an iPhone app. The last post tackled the intersection of product management, user experience and implementation – how they are separate but yet related. In this post I’m going to talk about the marketing of my iPhone app.

Let’s get one thing clear right off the top: Mobile app stores are NOT marketing vehicles. With the unbelievable number of apps in these stores there is no way you can make yourself heard. During the early days, using the app store as a marketing vehicle was possible, but now with tens of thousands of apps to choose from this is close to impossible.

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