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Your local newspaper may be your hardest to crack, and least relevant, media outlet

By Leo Valiquette

I remember as a boy the time one of my uncle’s chickens laid an egg shaped like a squat bowling pin. It was quite the thing — it got him a picture and a cutline in the local paper. My mother still has that worn and yellowed clipping in a photo album.

Of course, the question is whether that one-off bit of media attention would have brought new business to the door if my uncle had been a commercial egg farmer trying to grow his market share. There is seldom a downside when serendipitous events entice the media to come knocking with little or no effort on your part. But when you are undertaking a formal PR program that requires an investment of resources, time and money, a stack of media clippings are of little value if they didn’t put your story in front of an audience with the potential to grow your business.

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Where do the next opportunities lie for savvy tech entrepreneurs?

By Denzil Doyle

Having just completed 50 years in the computer industry ( I joined Digital Equipment Corporation on March 21, 1963), I would like to reflect upon some of the major advances in the industry during that period and to speculate on those that we might witness in the next 50 years.

As for the past, by far the greatest advances have been in the cost and size of computer memory. In 1963, Digital sold a computer called the PDP-5 which was unique in that it used both core memory (4096 words of 12 bits each) and transistors ( 500,000 bits per second clock rate) as opposed to drums and vacuum tubes. Additional memory could be obtained by ordering a “Memory Extension Unit” for $10,000 and 4096 word blocks of memory at $10,000 each – all in 1963 dollars.

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May roundup: What does it take to get technology to market?

By Leo Valiquette

Last month’s content lineup featured great posts that shattered common myths about finding and defining a customer base and how to market an app, as well as insights on securing a patent and recognizing a great CEO. We also looked at the genius of Audi’s Spock vs. Spock ad campaign and some of the weak links in Canada’s commercialization ecosystem. And of course, there was plenty of sage advice for neuromarketers and strategists alike.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

May 13: The marketing genius of Audi’s Spock vs. Spock, by Leo Valiquette

May 15: Design by committee is just plain wrong, by Francis Moran

May 27: The third way that government can, and must, support Made-in-Canada tech, by Leo Valiquette

May 21: Why shouldn’t it be made in Canada?, by Leo Valiquette

May 07: If you’re so afraid of spilling the beans that no one knows you have any …, by Leo Valiquette

May 02: Startup Canada Communities seeks to build regional economies ‘from the inside out’, by Francis Moran

May 23: ‘Everyone’ is not your customer, by Francis Moran

May 09: 6 small business statistics that may surprise you, by Brent Barnhart, Chamber of Commerce

May 08: Accelerator metrics in Canada (or anywhere), by Jesse Rodgers

May 14: The business of evolution: We’re not as clever as we think we are, by Bob Bailly

May 16: Fiction: Media relations is ‘free advertising’, by Francis Moran

May 30: To sponsor or not to sponsor: 6 questions to consider, by Leo Valiquette

May 22: So you’ve developed an app … now how do you market it?, by Peter Hanschke

May 28: Selling an invention to a patent examiner, by David French

May 29: Everyone has competition, by Francis Moran

May 06: Peeling away the layers of a great CEO, by Denzil Doyle

Image: May 2013 Calendar Printable

Great articles roundup: Cloud-based SMBs, customers, startup valuations, influence marketing

By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Memeburn, Marketo, Ventureburn and Convince and Convert.

7 habits of highly successful cloud-based medium businesses

Riaan Pietersen looks at medium-sized businesses and talks about how they are no longer asking whether or not they should transfer to the cloud, but asking how to transfer. He reviews seven steps for switching to the cloud while gaining additional functionality and productivity.

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To sponsor or not to sponsor: 6 questions to consider

By Leo Valiquette

There is perhaps no marketing tool more disputed in terms of its ROI than sponsorship.

From charities, to naming rights on community ice rinks and signage at industry events, there are always hard questions that must be asked about whether seeing your organization’s name in lights will, in fact, translate into greater awareness among the customers you are trying to reach and make the phone ring more often.

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