Bayview Yards designs released

By Francis Moran

It was freezing cold, often quite dark, and always utterly decrepit at the Bayview Yards a couple of weeks ago, but it didn’t take an imagination any more potent than the woeful propane heaters that were bravely trying to heat up the chilly space to share the city’s vision that this broken-down and vividly graffiti-tagged former works garage will soon be transformed into a funky, design-rich, entrepreneur-friendly, sunshiny bright and — most critically — welcoming space for Ottawa’s startup and technology communities.

Bayview Yards Innovation Centre draft conceptual design plan

We’ve had a few posts on this blog about the city’s plans to turn the old Bayview Yards into an innovation complex for Ottawa’s startup communities, but earlier this month saw the first chance many people had to eyeball the actual space, as well as the enticing draft conceptual design plan developed by local design firm protoypeD.

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December roundup: What does it take to bring technology to market?

By Daylin Mantyka december2013064

Even though we took our usual holiday break in December, we still covered a lot of ground on the blog throughout the month. Leading the pack was a well-received piece by our resident neuromarker, Bob Bailly, followed by a to-the-point post on improving your presentation skills in the new year.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

December 11: Would you kill the Fat Man?, by Bob Bailly

December 18: Five keys to your presentation success in 2014, by Anil Dilawri

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PR, marketing and the clean slate of a new year

By Leo Valiquetteclean-slate

Happy New Year.

The holidays are behind us and it’s time to get back to the grindstone. But while routines are a good thing, slipping back into poor habits, biases, and preconceptions that limit our professional success are not. Consider this a time to wipe the slate clean and make a fresh start.

I personally don’t care to make resolutions. Instead, I look back and consider what lessons I learned over the past year and how I can apply these in a positive way to my life and work over the next 12 months.

So in the spirit of a new year, here are some thoughts to guide founders, executives, and managers of any growing concern as they work to bring their technology to market and earn their time in the spotlight.

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Planning for the New Year

By David FrenchBusinessmen-in-conversation

I was recently sitting at a hotel bar and overheard a circle of businessmen talking at a nearby table. I couldn’t help listening in. What I heard spaced over about an hour was strangely familiar:

  • I thought I was going to get rich when I put my new patented invention on the market. Why isn’t it happening?
  • It seemed like a good idea to copy my competitor’s layout. Why am I being sued now?
  • I wrote some code like what I need now at my former employer’s business. I think I will check my old laptop and use it again.
  • Let’s put our daughter and son’s names together and use that as our trademark. I’m sure “Mercedes-Ben’s” will stand out in the marketplace.
  • There’s no point in checking name registers in the United States; we’re never going to sell product in the U.S.
  • Mike is our key man in sales. I’m sure if he invents an improvement to our product that this will belong to the company.

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Great articles roundup: Social media, content marketing, marketing strategy and startups

By Daylin Mantyka link

It’s Friday and so time again for our weekly roundup. This one happens to be the last of 2013. Over the week, we’ve read great content from Social Media Explorer, Marketing Sherpa and Startup Professional Musings.

All I want for Christmas is…for the 80/20 rule to be abided by

All Tracey Parsons wants for Christmas is for marketers to be better marketers. More specifically, all she really wants is for the 80/20 rule to be followed and abided by. Sure, social media platforms can be a marketer’s dream, but there’s no reason to push your brand’s greatness over and over again. Be smart and provide value. That’s all Tracey asks for.

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