By Daylin Mantyka
Friday has rolled around yet again, which means we’ve compiled a short list of the top articles we read and loved over the week. Grabbing our attention were posts from Spin Sucks, Fast Company, Social Samosa, memeburn and velocity.
Why newswire services don’t work (and when they do)
In this article, Kate Finley questions the value of newswire services. She states they may be useful in some limited circumstances but mostly she is finding little value for her clients. Most of all, she says, newswires are not earned media. What do you think: Are newswire services worth their effort in this day and age?
What not to do when growing your company, from a CEO who’s done just that
Les Kollegian is the CEO of an award-winning communications agency and has had his share of ups and downs. In this article, he recounts five pitfalls he experienced during the growth of his company and then provides insight on how to avoid them. One of the five lessons learned was, “Don’t rush the hiring process.”
By Francis Moran
When radio first came on the scene, getting the little box with its seemingly-magical mechanisms that plucked sound waves out of the air to actually make noise required users to know how radio worked. For most early radio adopters, it actually required them to build their own radio sets. As time went on, though, knowing how to operate a radio became common knowledge, and nobody had to be taught how to do it. That didn’t mean that the builders of radios and the programmers of good radio content became obsolete; it just meant that pretty much everybody knew how to use the tool while others, the experts, were still valued for their ability to build the tool and make it useful.
I used that analogy in a Facebook conversation yesterday that was prompted by my posting a link to an article that suggested that the job of social media expert will become obsolete as “youngsters (who) are already immersed in platforms such as Twitter and Facebook … enter the job market familiar with social media.” The article quoted Workopolis vice-president of human resources Tara Talbot, “People will need to be even more literate with social media just to get in the door and it will no longer be something that absolutely differentiates folks.”
By Francis Moran
I’d be a semi-rich man if I had a dollar for every time I’ve heard someone point to one of the spectacularly successful companies that have exploded onto the marketplace over the last few years and say, “They didn’t do any marketing. They just …” and then fill in the blank with some seemingly trivial thing, like “They just went to South by Southwest,” or “They just did social media.”
I heard it again just last week when I guest lectured to a University of Ottawa MBA class, with Twitter and Facebook held up as the examples of companies that “didn’t do any marketing.” As I told the students, Twitter and Facebook are no more examples of predictable startup success than buying a lottery ticket is an example of sensible retirement planning. I drew a bell curve in the air and said that if that bell curve described the distribution of success for a given collection of technology startups, then Twitter and Facebook — and here I moved several meters to the right and stretched my right arm out — are way over here. They’re not even outliers; they’re in a completely different orbit.
And still the mythology persists. I can understand it. Twitter, Facebook, Instagram and Snapchat are all wildly successful companies, and who wouldn’t want to emulate them. The truth is, though, that most who do, fail. We hear about the (very) odd one that succeeds but, by definition, we hear nothing about the failures, of which there are countless.
By Daylin Mantyka
Friday is the day for our weekly content roundup. This week, we’ve read and shared a number of interesting pieces published in Fast Company, Techvibes, Forrester Research, SmartBlogs and Forbes.
First, we’ve got an article on content strategists, followed by a post on granting equity in a startup. Next, we’ve selected a piece on the rise of a new discipline, content distribution. Rounding out our selection is an article on monitoring your social media campaigns and a piece on how to get your new business off the ground.
Five must-know things about content strategists
Rusty Weston, a seasoned content strategist himself, knows the ins and outs of this evolving industry. In this thoughtful post, he shares his wisdom to current and future content strategists on how they can best serve the businesses they work with.
By Daylin Mantyka
It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Social Media Explorer, Startup Professionals Musings, The Huffington Post and V3 Integrated Marketing, these entries were shared extensively throughout the startup and marketing communities.
First up, an article that insists that as marketers, we are still doing social media wrong, followed by a post on identifying and nurturing creativity. Third, we’ve selected an article that summarizes the most effective measurement for startup progress and last, a post that shares top social media productivity hacks.
5 reasons marketers are still doing social wrong
Social media has changed the way people interact online. And, where there are people, there are marketers. Tracy Parsons thinks that the pros are still not using social to their full advantage. In this post, she provides five reasons why we are still doing it all wrong. There is a silver lining, however: Where there are failures, there are also solutions.