Social media

Work with us

Great articles roundup: Social media, content marketing, marketing strategy and startups

By Daylin Mantyka link

It’s Friday and so time again for our weekly roundup. This one happens to be the last of 2013. Over the week, we’ve read great content from Social Media Explorer, Marketing Sherpa and Startup Professional Musings.

All I want for Christmas is…for the 80/20 rule to be abided by

All Tracey Parsons wants for Christmas is for marketers to be better marketers. More specifically, all she really wants is for the 80/20 rule to be followed and abided by. Sure, social media platforms can be a marketer’s dream, but there’s no reason to push your brand’s greatness over and over again. Be smart and provide value. That’s all Tracey asks for.

Read More

Great articles roundup: Social media, Gen Y, communications and entrepreneurship

By Daylin Mantyka link

It’s officially the end of the working week, which means that it’s time for our usual Friday roundup where we’ve compiled a short list of the top articles we read and loved. Grabbing our attention this week were posts from Global News, Duct Tape Marketing, Ingenium Communications and ventureburn.

Social media 2013 year in review: vigilante justice

In this informative piece,  recaps three cases of social media vigilante justice that happened in the last year: The hunt for the Boston Marathon bombers, Anonymous and justice for Rehtaeh, and the Roast Busters teen sex ring. Heather talks about both the harm and good that these social media rallies can cause and insists that coming together as a online community should be to make a positive difference.

Read More

Communications by warehouse in the Internet age

By Francis Moranwarehouse

When I moved to Ottawa in the late 1980s to head up the national capital office of what was then Canada’s largest public relations firm, the Internet was not yet even a gleam in Al Gore’s eye. My mandate was to build the company’s then-non-existent federal government business, and that usually meant large-scale, big-budget, multi-disciplinary communications efforts in support of major policy issues of the day. Unlike the current administration, where virtually all communications efforts are partisan propaganda masquerading as helpful information, the Conservative government at that time seemed to understand that it had to explain what it was doing if it was to secure a social license for what it was doing. And in that pre-Internet age, that meant print. Maybe some radio, possibly TV if it was a really big campaign, but mainly print.

Before I actually won any of those big contracts to develop and implement a six- or seven-figure campaign, I got my foot in the door by conducting audits, or evaluations, of past campaigns. Auditing past efforts required me to compare the outcome of the campaign to the stated objectives, determine whether the material produced had said the right things and whether it had said them to the right audiences.

Read More

Great articles roundup: Startups, social media, innovation and public relations

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. This week we have informative content from Fast Company, socialnomics and Spin Sucks.

First, is a post on how startups can compete in a crowded industry when they are not physically located in either Silicon Valley or New York City, followed by a piece on big Twitter mistakes by big brands. Third, we’ve selected an interesting post on how technology is shaping innovation in the workplace for both better and worse. Last, we look at how the PR industry can come across as a less spammy.

4 lessons your startup can learn from a rust belt incubator

Launching a startup is risky business. Even more so when you don’t live in a bustling startup metropolis like Silicon Valley or New York City. In this article, Rebecca Greenfield visits a new Buffalo incubator, Z80, and shares some of the characteristics that these startups have in common that will help them succeed within this competitive landscape.

Read More

November roundup: What does it take to bring technology to market?

By Daylin Mantyka 2013-calendar-november

Last month’s contents were newsworthy and informative. Leading the pack was Francis Moran’s post on angel investors and crowdfunding, followed by Maurice Smith’s post on the definition of “Digital Media.”  As always, we had some great contributions from our guest bloggers on presentation skills, leadership, government policy makers and entrepreneurs, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

November 14: Angel investors can’t sit on crowdfunding sidelines, by Francis Moran

November 13: ‘Digital media’ evades easy definition, and so proper measurement, by Maurice Smith

November 11: Join Startup Canada for an entrepreneurial invasion of Parliament Hill, by Francis Moran

Read More

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description