Random thoughts

Work with us

Tips for using a wiki as an employee manual

By Jill Pyle

Starting a new job is never easy. As the new person in the office, there’s always an overwhelming amount of information to absorb. If you’re hired by an organization with a formal and thorough orientation process, consider yourself lucky. I’ve had some employers that expected me to learn by osmosis. Others have been kind enough to hand off a stack of dusty binders or offer a computer where I can navigate the depths of the company web site. I’ve come to the conclusion that orientation processes are often reflective of how organizations manage and share knowledge.

Typically, when I enter a new work place, I spend the first week getting to know my colleagues and volunteering for all the dreadful jobs they’ve been putting off, like “washing through” a list of 10,000 contacts. When I joined inmedia, I was assigned a unique introductory task. They asked me to write the employee manual.

I bet you’re thinking, as I was then, they must be crazy. Well, not exactly.

As a long-standing and close-knit team, they were too entrenched in the inmedia process to convey it to a newbie in any orderly or efficient fashion. Everything that was new to me was second nature to them. I had to become an observer.

inmedia, like many organizations, needed someone new and unbiased to take a fresh look at their process, collect information and transfer it somewhere safe. The task seemed daunting at first but with the help of a wiki, I created a home for our explicit and tacit knowledge.

Our wiki-based employee manual will always be a work in progress; that’s the beauty of a wiki. For the overwhelmed new hire assigned the role of wiki editor, here are my best practices:

Read More

Posted in:

Celebrity geeks


By inmedia

Your IT guy just might be the next big movie star! For those of you toiling away in a tech job and dreaming of becoming famous, here’s an article from this morning’s Computerworld that should encourage you not to give up your Hollywood dreams. Click to read Geek stars: The secret (nerdy) life of celebrities.

Posted in:

Technobabble solved (well, almost)

By Danny Sullivan

Following on from Linda’s piece on acronyms last month, I recently stumbled upon Ade McCormack’s Digital Business Glossary on FT.com. One of the more frequent challenges faced when working with a new IT client is to come up to speed with the range of terms (more than just acronyms) used in their particular segment of the industry.

While still far from comprehensive, Ade’s glossary is a pretty decent link to have when you are reading through all that collateral during those early days.

Pre-Internet PR

By Linda Forrest

Unlike a few of my colleagues here at inmedia, I fell backward into public relations. The first professional internship position that I held just happened to be in publicity and I quite unintentionally ended up staying on this career path. For the duration of my career, I have been working in media relations. And I have thanked my lucky stars day after day that I’m doing this job in the Internet age.

There is plenty of talk about the future of the PR business given the advent of social media. Some would even have you believe that PR people like myself are nearing extinction. This post isn’t meant to inspire people to take sides in a “where do we go from here?” conversation. Instead, for a moment, I would like to contemplate how PR was done in the past. Francis, our managing partner, tells us stories of his reporter days, typing with carbon in between sheets of paper to make copies. The hubris of my ever-receding youth screams aloud in my head, “you had to do WHAT?!?” Meanwhile, it boggles my aging mind that the younger generation can’t grasp the ethical connotations of the financial relationship between copyrighted material and the consumer. Kids today… but I digress.

I spend my work day in front of a computer – developing material, typing and editing, changing words on a whim, spelling things incorrectly (only very occasionally, of course…), absorbing the day’s news, researching material, learning about various subjects, blogging, reading RSS feeds and more. Now, remove the computer and the Internet from these activities. Truthfully, I have trouble even comprehending the mechanics of my job outside of the context of the Internet and computers. How would one do adequate and up-to-date research? Or develop an accurate and appropriate media list? Or not plough through large swaths of the rainforest because of the reams and reams of paper used every day? Or not constantly struggle with spelling and typographical errors?

Let’s say that one did, miraculously, develop and manage to type an error-free news release that took into consideration the information already published in the media marketplace, then how was it distributed? Sometimes our media lists have hundreds of contacts on them. Did my predecessors spend two days by the fax machine? What about in the time before fax? It is too much for me to comprehend.

I’m so glad that Al Gore invented the Internet. I would be lost without it.

The channel in 2010

By inmedia

According to eWeek’s Channel Insider, executives and analysts were asked at this week’s Gartner Channel Vision what they think the channel will look in 2010. SAAS (software as a service) and partner collaboration were heralded as the “way forward.” Click here to read the full article.

Posted in:

Page 57 of 59« First...10...565758...Last »

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description