By Anil Dilawri
The good news: 2013 was a good year for most businesses.
The bad news: Most business presentations delivered in 2013 still sucked.
Whether it’s an investor pitch, an elevator pitch, a customer update or an important sales presentation, here are five ideas to help make your presentations remarkable in 2014:
1. Engagement – Most presenters are content experts. Great presenters focus on engagement as much as they focus on content. Your audience wants more than just good content. They want you to be interesting. They want more than the same old boring business presentation. Interactivity, stories, examples and anecdotes are all engagement tools that will enhance your presentations.
2. Better slides – Not more slides, not more stuff on your slides, just better slides. Effective slides have limited text on them and can be consumed in seven seconds or less. Your presentation should not be an attention-seeking competition between you and your slides. It’s often said that many presenters are at their best during the Q&A because they’re not handcuffed by a slide. Think about that the next time you’re trying to get your slides to work for you, not against you.
By Leo Valiquette
It’s that time of year again, when pundits and armchair quarterbacks of every stripe offer up their insights on the year past and their predictions for the year to come.
This isn’t one of those posts.
After the year I have had, it’s clear that knowing what’s coming often matters less than how you chose to deal with whatever comes.
My wife and I have an eight-year-old son who is a high-functioning autistic. He may also, as we have learned in the past month, have mild epilepsy and ADD.
We could have chosen to take these latest diagnoses as bad news, or we could rejoice in the fact that we may have finally fingered the culprits responsible for the challenges our son has been having in school that could not be explained by autism alone.
We have made a conscious choice to embrace the latter. Because now we feel we have something tangible, definable and actionable. The source of the problem, and there is no denying there has for some time been a problem, is no longer a mystery. Now we can deal with it.
By Daylin Mantyka
It’s officially the end of the working week, which means that it’s time for our usual Friday roundup where we’ve compiled a short list of the top articles we read and loved. Grabbing our attention this week were posts from Global News, Duct Tape Marketing, Ingenium Communications and ventureburn.
Social media 2013 year in review: vigilante justice
In this informative piece, Heather Loney recaps three cases of social media vigilante justice that happened in the last year: The hunt for the Boston Marathon bombers, Anonymous and justice for Rehtaeh, and the Roast Busters teen sex ring. Heather talks about both the harm and good that these social media rallies can cause and insists that coming together as a online community should be to make a positive difference.
By Francis Moran
When I moved to Ottawa in the late 1980s to head up the national capital office of what was then Canada’s largest public relations firm, the Internet was not yet even a gleam in Al Gore’s eye. My mandate was to build the company’s then-non-existent federal government business, and that usually meant large-scale, big-budget, multi-disciplinary communications efforts in support of major policy issues of the day. Unlike the current administration, where virtually all communications efforts are partisan propaganda masquerading as helpful information, the Conservative government at that time seemed to understand that it had to explain what it was doing if it was to secure a social license for what it was doing. And in that pre-Internet age, that meant print. Maybe some radio, possibly TV if it was a really big campaign, but mainly print.
Before I actually won any of those big contracts to develop and implement a six- or seven-figure campaign, I got my foot in the door by conducting audits, or evaluations, of past campaigns. Auditing past efforts required me to compare the outcome of the campaign to the stated objectives, determine whether the material produced had said the right things and whether it had said them to the right audiences.
By Bob Bailly
I’ve written a lot on this blog about the concepts of neuromarketing – a predictive model that uses findings from the sciences concerning the brain (neuroscience and psychology) to improve sales and communication skills.
It’s based upon the simple concept that human decisions are made in the most primitive (from an evolutionary perspective) parts of our brains – aptly described as our “old” or “reptilian” brain.
We know this because neuroscientists have been able to identify how our brains function under a wide range of activities using modern diagnostic equipment; they can now see what the physical effects are as various regions of our brains work, play, think and conjure. The biology observed from these electro-chemical reactions is truly amazing in its complexity and design, yet all we are really “seeing” are the electro-chemical indicators of a brain at work – we really don’t have a clue what makes a brain into a mind. In reality, neuroscientists and philosophers don’t even really have any clear understanding of what a thought really is. We know what our minds can do, we know that the origination of thought comes from our brains, but frankly the understanding and language to describe the link between brain and mind does not currently exist.