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October roundup: What does it take to get technology to market?

By Daylin MantykaCalendar-October-2013-Excel

Last month’s contents were newsworthy and informative. Leading the pack was Maurice Smith’s post on the ultimate marketing challenge followed by Leo Valiquette’s piece on phone etiquette. As always, we had some great contributions from our guest bloggers on presentation skills, measuring Facebook contest ROI, the neurobiology of marketing, and filing patent applications, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

October 9: The ultimate marketing challenge: Final Fling helps plan your own death, by Maurice Smith

October 29: Don’t let your phone skills atrophy, by Leo Valiquette

October 23: When a good presentation isn’t good enough, by Anil Dilawri

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Great articles roundup: Startups, funding, storytelling, PR and feature-market fit

By Daylin Mantykalink

Every Friday we summarize the top articles we read over the week. This week, we loved articles that were published on Entrepreneur, Gigaom, Fast Company, Spin Sucks and memeburn.

First up, an article about the perks of working for a small business rather than corporate giants, followed by a post on raising $2 million online. Third, a piece on how stories can be infectious. Finally, we’ve got an advice post on how PR professionals can become better makers and last, a piece that introduces the concept of feature-market fit.

Startup perks Wal-Mart and Amazon can never offer

In this article, Gene Marks asks how small businesses can compete with corporate giants for talented employees. To him, the answer is easy. Although small businesses may not be able to offer the money, benefits or  sex appeal of the big guys, they can offer less bureaucracy, greater flexibility and a family away from family.

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Do not try to convince me that bread is the new broccoli

By Leo Valiquettevegetablebread

There are times when I just can’t bear it anymore and must out the egregious examples of advertising I see on the Boob Tube. While the culprits are often not selling B2B technology products or services, I still believe there are cautionary tales that are relevant for this blog. (Maybe it’s because I am a writer of fantasy genre fiction in my spare time, where metaphor is often used as a vehicle for social and political commentary.)

Now don’t get me wrong. I enjoy as much as anyone, clever and amusing commercials that deliberately redefine “absurd” and couldn’t possibly be taken seriously.

But for this installment, I will aim both barrels at the habit some big brands have of taking their consumers for unsophisticated idiots. Granted, a certain percentage likely are, but that doesn’t mean you should base an entire marketing or advertising campaign on that premise. The likely result, is that you will annoy and alienate a substantial portion of your target audience.

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Great articles roundup: Branding, entrepreneurship and startups

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. Over the past five days, we’ve read some great content from the thoughtful and creative folks who published on Fast Company, Under 30 CEO and Ventureburn.

First up, we’ve got an interesting read about using effective branding to connect people and products, followed by a post by an aspiring entrepreneur who wanted to share his top takeaways from an internship with Seth Godin. Third, we’ve got another excellent read on brand-building and fourth, we’re talkin’ cool startups and whether or not it can have an impact on success. Enjoy!

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September roundup: What does it take to get technology to market?

By Daylin Mantyka2013-September-Calendar-to-Print

Last month’s contents were newsworthy and informative. Leading the pack was David French’s post on confidentiality agreements followed by Francis Moran’s timely piece on angel investing in Ontario. As always, we had some great contributions from our guest bloggers on customer service, forecasting culture in startups, PR agency etiquette and the value of testimonials, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

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