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Great articles roundup: Demo day, VCs, cost of content marketing and startup PR mistakes

linkBy Hailley Griffis

In this week’s roundup we rail against misconception, with articles from PandoDaily, Venture Beat, Business to Community and Washington Business Journal. The authors are clearly fed up with people thinking demo days are a good idea, becoming a venture capitalist is easy, content marketing is free and doing public relations for startups is simple.

Let’s kill the demo day and replace it with a one-year reunion

Erin Griffith makes a good point in stating that a three-month program with a demo day at the end may not  be the best for startups or their investors. Rather, she proposes something closer to a reunion where startups are forced to provide value and truly demonstrate their periodic growth. This eliminates all of the hype that demo days create, as well as a few other things.

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Show up and throw up: A presentation epidemic

20120724_9givingapresentationBy Anil Dilawri

Nobody ever said, “That was an okay presentation, I just wish it was longer.”

Yet day after day, in boardrooms around the world, presenters set up their laptops and present way too much information to their disinterested audiences. Even if the audiences were initially interested in the topic, the presenter quickly makes them disinterested or confused by going into too much detail. Most of this detail is unwanted and unnecessary.

A presenter tends to be a subject area expert — that’s why they were selected to present. Subject area experts want to tell audiences everything they know about a subject. The product marketing guy doesn’t simply want to tell you about the two key benefits and the price of the product. He wants to tell you how the product was developed, the nine key design features, the 12 main benefits, and the 27 ways it can be deployed. The problem is that the audience doesn’t want all that information. It’s too much. It’s not digestible.

So, how can a passionate and knowledgeable presenter entice their audience? Here are three quick tips:

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Identifying the invention

invention-bulbBy David French 

In preparing materials for a recent presentation I boldly summarized the patenting process as follows:

It’s very easy to obtain a patent. Just file an application … for a useful idea that includes a description on how to make it happen, and which specifies a feature that is new (done in one or more “claims”).

Easily said, but challenging to fully understand the consequences of these requirements.

The patent novelty requirement

Discussing these issues with aspiring inventors, I’ve come to realize that one of the sticking points in going forward is appreciating the feature that is being patented. This is the feature referenced above that must be “new.”

Inventors often do not fully appreciate the novelty requirement of patent law. Patents are not issued simply because an inventor has conceived of something which is useful. Patents only issue for things which are new. The Golden Rule of patent law is that a patent cannot take away from the public anything that was previously available. “Previously available” includes “obvious variants” on what was already known, disclosed, or put into use anywhere in the world, in any way, at any time prior to the filing of a patent application.

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Great articles roundup: Digital marketing, Facebook news feed, useful marketing and marketing mistakes.

By Hailley Griffis link

Happy Friday everyone. This week, as usual, we have our favourite articles of the week lined up for you. Since we’ve been talking about startups and entrepreneurship in Ottawa in a few posts on the blog this week (look to Leo and Francis’ duelling posts), our first article talks about why startups should opt for digital marketing. Next we take a look at the latest change to Facebook and what that means for B2B marketers. Finally, the last two articles we’ve rounded up talk about how to combine your customer service and marketing efforts by making your marketing useful and avoiding silly mistakes on social media. We pulled this week’s content from Nashville Business Journal, Convince and Convert, Social Media B2B and Memeburn. Let us know what you think!

4 reasons startups should invest in digital marketing

Samantha Owns Pyle, Owner of Green Apple Strategy, looks into some excellent reasons why entrepreneurs should consider beginning their marketing efforts with digital marketing, as opposed to jumping into traditional mass marketing. Cost effectiveness is a big one for startups, as is setting up early-stage personal branding.

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July roundup: What does it take to get technology to market?

july1

By Hailley Griffis 

Last month’s lineup featured great posts that shattered common myths about how your brain functionality affects sales and marketing and whether or not your software demo may be killing your sales. We looked at worst practices in the world of social media marketing (and how to avoid them), as well as how to pitch an investor slide by slide. Most notably, our website was redesigned and we are happy to present to you the new and improved layout. Let us know what you think!

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

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