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How to measure Facebook contest ROI

By Nick Steeves

You know how to measure the ROI of a PPC ad campaign: You can see the real revenue outcome from each ad and each click.

You’re not going to see direct sales from a Facebook contest, but it’s one of the most cost-effective ways to use social media to generate leads for your business. And by targeting your contest effectively, you’ll be able to make sure that every lead is actually interested in your business. I’ll explain how shortly.

In this article I’ll show you the different returns on investment to expect from running a Facebook contest and how to achieve them.

1.  Sales leads

The most powerful return on investment that a Facebook contest provides for a business is new leads. Every person who enters your Facebook contest gives you their email and contact details, making them a new lead to sell to. To maximize new emails and leads, you need to maximize entries. You can do this by making the barrier to entry as low as possible. Do this by asking only for name and email in order to enter. Minimizing your entry form to just one field will make it as fast and easy as possible to enter, maximizing your entry rate.

How do you make sure every lead is actually interested in your business?

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When a good presentation isn’t good enough

By Anil Dilawri presentation

I deal with lots of executives who are good presenters — in some cases, really good presenters. But, they choose to work with a presentation coach because they want to become remarkable presenters. Remarkable presentations are memorable and inspiring, and they cause the audience to take action.

Inevitably, during an executive’s career, he or she is required to deliver a monumental presentation — to land that big contract, to attract that strategic investor, to solidify oneself as the right leader for the job. This is when delivering a good presentation isn’t good enough. Something special is needed.

Being a remarkable presenter is hard work. It takes lots of time, effort, and resources. The payback is huge and in some cases game-changing. Here are just a couple of ideas for getting from great to remarkable:

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Great articles roundup: Copywriting, crowdfunding, lean startups, marketing and Canadian technology

By Daylin Mantykalink

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Business 2 Community, The Globe and Mail, VentureBeat and Marketo, these posts were shared extensively throughout the startup and marketing communities.

First up, an article that reminds us about the definition of copywriting, followed by a post on crowdfunding in Canada. Third, we’ve selected a highly-shared article that challenges the notion of the lean startup methodology. Next, a post that explores how a background in physics can help with a career in marketing. We conclude with an optimistic outlook for the Canadian tech scene.

What is copywriting and why is it not content marketing?

Julia Spence reminds us that although copywriting and content marketing are often used in the same context, they aren’t synonymous with one another. This post is a good refresher on what copywriting is and what a copywriter does.

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Unshackle your local marcom efforts from head-office control

By Leo Valiquette unshackled

“We will embrace blogs just as they cease to be effective.”

Such was the lament of one of my clients during a recent conference call.

Here’s the context. This is an organization in an industry where thought leadership and subject matter expertise are fundamental tools for business development. News bulletins and newsletters have, to date, been the most popular means for publicizing and promoting the organization’s principals as both service providers of choice and as sources of comment for the media.

But this organization’s own internal metrics and pilot projects are suggesting that a blog might represent a better expenditure of resources. Blogs can build loyal followings and they can be better tweaked for search engine optimization.

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Great articles roundup: Startup fundraising, growth, performance, investors and marketing stunts

By Daylin Mantyka link

We’re startup-heavy this week for Friday’s roundup and have selected some great content from Forbes, Entrepreneur, ZDNet, the Globe and Mail and The Kernel.

We’ve got two great articles on raising capital and growing your business. We found an interesting post about dealing with non-performers in your company and another about finding that perfect investor for your startup. Finally, we’ve selected an interesting post on marketing: Was it a stealthy marketing stunt or was it a spy’s wallet that was found on a London train?

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