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Great articles roundup: The series A crunch, pitching well, email and content marketing, scaring investors

By Leo Valiquette

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are TechCrunch, Polaris Venture Partners, Pando Daily, Gust and MarketingSherpa.

Median angel deal size rises as startups look for more runway amid a series A bottleneck

TechCrunch’s Kim-Mai Cutler writes about how the median size of angel deals rose to $640,000 in the third quarter of last year – a five-quarter high – as startups looked for more runway amid a bottleneck for Series A rounds. Silicon Valley Bank partnered with data company CB Insights and the Angel Resource Institute to survey different angel groups about activity in the fall of last year.

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It takes a village … to succeed in social media

By Megan Totka

Traditionally, the work of social media-profile development has fallen on PR departments. Over time, social media efforts morphed into a department of its own in companies that could afford the manpower and saw the financial potential of a vast mobile following. Decision makers from companies of all sizes know the extreme value of a strong social media presence.

Beyond web platforms

In November, Flurry Analytics released some telling numbers on the ways Americans are spending time using electronic mediums. In 2011, Americans spent 72 minutes per day web browsing and 94 minutes per day using mobile applications. Both activities were dwarfed by television consumption, which came in at 168 minutes per day. Though the year is not quite over, the numbers for 2012 show stagnancy in web browsing and television watching, but a jump to 127 minutes per day in mobile application use.

Over the past two years, the number of events completed within mobile apps has increased tenfold to one trillion, or 1,000 billion. An event is an action completed by a user inside an app, such as completing a game level, making a restaurant reservation or tagging a song. While not all of these apps are social media based, these numbers should be sobering to all companies. Engagement with the marketplace through mobile apps is becoming increasingly important.

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Five new year’s resolutions all marketers must adopt

By Francis Moran

Well, we dodged the Mayan doomsday, the solar flares that were going to scramble all electromagnetic systems on the planet and the first Times Square ball-dropping without Dick Clark in what seems like a century or two. (Although there was that terribly unfortunate incident where Anderson Cooper, who used to be a serious newsman, had to fend off bizarre sexual advances from his NYE cohost Kathy Griffin, all on live television with millions of American families watching. I don’t know about you but I would have welcomed the end of the world if it meant we could have avoided that catastrophe.)

So, now what? With my tongue only slightly in my cheek, here are the top five things I surely wish marketers would adopt as the industry’s set of resolutions for 2013.

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Holiday lessons for anyone trying to get their tech to market

By Leo Valiquette

I trust everyone has had a happy holiday season, even — dare I say it — a merry Christmas. It’s now back to work with depleted bank accounts, expanded waistlines and perhaps a few stories to share from another mad shopping season.

We all do it in some fashion – hunt for the bargains that begin popping up ere the break of dawn on Black Friday south of the border. Midnight Madness and the Pre-Boxing Day Blowout now rival the traditional Boxing Day bonanza, while post-holiday sales continue to creep further and further into January as retailers attempt to keep the tills ringing.

When confronted by packed parking lots and long lineups, it is often easy to focus on the price of the prize in hand and forget that the root of any successful customer experience begins with service. Granted, working retail is no cake walk during the holidays and many customers can be faulted for a lack of common courtesy or holiday cheer. But as is the case with the sale of any product or service, it is the responsibility of the vendor or retailer to give the customer what they want and, if circumstances warrant, take the time to learn about their needs and respond to them.

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Great articles roundup: entrepreneurship, crowdfunding, investment, marketing, and growth

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Kernel, Both Sides of the Table, Venture Village, Business Insider and Financial Post.

Some entrepreneurs are more equal than others

Social decadence and a poisonous educational culture in the West is fooling a generation of young people into thinking they can pen runaway entrepreneurial success stories. But they can’t, writes Milo Yiannopoulos.

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