inmedia Public Relations

Work with us

Fiction: It’s all about relationships

This the next in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from November 2007. We welcome your feedback.

By Francis Moran

We heard this one again last week.

Generating effective coverage of a client’s story is not all about the relationship I have with reporters; it’s all about the value of the story I have to tell.

This has long been the top-ranked of Francis’s Favourite Fictions, and for two good reasons. First, it’s incredibly widely held, believed in by clients and actively promoted by agencies. Second, it is so demonstrably untrue that after 30 years practice as both a journalist and PR guy, I remain utterly gobsmacked that it retains such unassailable currency.

Having worked the trenches of daily, weekly and monthly journalism, for both print and broadcast outlets, on both a local and national level and for both general news media and trade publications, some of my strongest and truest professional and personal relationships are with journalists. And I couldn’t lean on the best of those relationships to get a client of mine even a column inch of coverage that the client’s story didn’t merit. More to the point, I wouldn’t risk my own credibility by even trying.

Read More

Champions in the media and analyst communities

By Linda Forrest

My colleagues have been writing about the role of champions in bringing technology to market, examining the role internal and external champions play in determining the market success of your product. I’d like to examine a subset of the external group: media and analysts. What role can these influencers play in championing your burgeoning technology?

Let’s look first at a few of the ways the media can champion your product or company.

Being covered by the media

Read More

Fiction: Media relations is “free advertising”

By Francis Moran

At the time my PR agency, inmedia Public Relations, was founded, I worked out of a large integrated agency in the city and some of the account executives there loved to push my buttons by declaring that media relations was free advertising. They especially liked to do this in client meetings because they knew it would prompt me to mount a fevered defence of the merits of PR and all the ways in which it differed from advertising.

I knew they were only kidding. I knew they really knew better. I knew it was all a bit of harmless fun.

Read More

The leading news release solution

By Linda Forrest

Francis has always been a stickler about not filling client releases with meaningless buzzwords, and rightly so. There are some words and phrases used to market technology that are overused and virtually meaningless. Chief on this list? “Solution.” His dislike for this word is well documented – even on this blog, in this earlier post.

Every time the word “solution” is suggested — and it is suggested almost every time — I implore the workshop participants to imagine the word doesn’t exist. “Now,” I ask them,” What is it that you actually do?” The answers immediately get much sharper and focused and far more meaningful.

Read More

Pitching in the new media world

By Linda Forrest

Late last year, PRNewswire gave a presentation at PubCon that shared its data about pitching in the new media world, what modes journalists – and PR practitioners – were using in 2010 and in what numbers. The results were as follows:

84 percent of journalists like to get pitched via email. In addition to email, these journalists also use Facebook (79 percent), LinkedIn (64 percent), and Twitter (58 percent) to search out potential stories.

Read More

Page 10 of 13« First...91011...Last »

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description