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Equity crowdfunding conference in Ottawa June 3

ecfalogoBy Paul Slaby

The Equity Crowdfunding Alliance of Canada is bringing its travelling roadshow to Ottawa in June with a local edition of a cross-Canada series of one-day conferences that will provide participants with a unique opportunity to learn about and discuss the current state of the equity crowdfunding industry.

The topic is  timely for entrepreneurs, startup founders and investor because the new set of regulations proposed in March by the Ontario Securities Commission could potentially open the floodgates onto the dry and barren land of seed funding. At the very least, it should offer new options for cash-starved startups and early-stage businesses.

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8 Ontario companies to pitch follow-on investment forum

By Francis Moran

FINAL-FOIF-Logo-011The Network of Angel Organizations – Ontario is having its annual follow-on investment forum in two weeks and eight Ontario companies that previously received angel investment will be looking for additional funding to continue their growth. The eight are:

  • Brain FX, which creates web-and-tablet-based clinical assessment tools that help healthcare professionals measure the effects of brain disorders on a person’s ability to function in real life.
  • ChangeIt, a new and innovative way to automatically round up your payment card purchases, creating virtual change that can automatically be directed to a charitable organisation of your choice. Read More

Great articles roundup: Social media, content marketing, marketing strategy and startups

By Daylin Mantyka link

It’s Friday and so time again for our weekly roundup. This one happens to be the last of 2013. Over the week, we’ve read great content from Social Media Explorer, Marketing Sherpa and Startup Professional Musings.

All I want for Christmas is…for the 80/20 rule to be abided by

All Tracey Parsons wants for Christmas is for marketers to be better marketers. More specifically, all she really wants is for the 80/20 rule to be followed and abided by. Sure, social media platforms can be a marketer’s dream, but there’s no reason to push your brand’s greatness over and over again. Be smart and provide value. That’s all Tracey asks for.

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Crowdfunding is not marketing

By Francis Morancrowdfunding1

The first time I heard a company suggest that they were going to do a crowdfunding campaign not to raise money but to raise awareness, I thought it was one of the stupidest things I had heard in a long time. Since then I’ve heard it often enough to confirm that stupidity is one of the most contagious phenomena out there. And just because a lot of people think it’s a good idea doesn’t make it so.

Viewing crowdfunding as a substitute for marketing, or even as an effective marketing channel, ranks right up there with “We’ll do a viral video” in its betrayal of a complete lack of understanding of how marketing works.

Screen Shot 2013-12-04 at 12.51.57 PMNow, don’t get me wrong. Some crowdfunding campaigns have generated enormous attention for their sponsors. A Kickstarter campaign that broke all records was the Gangnam-calibre equivalent of a viral video for Waterloo entrepreneur Eric Migicovsky and his Pebble watch. (Although, as I recently tweeted, crowdfunding advocates — and people who think crowdfunding = marketing — really need to stop citing Pebble as an example. Nobody was more surprised than Migicovsky when his campaign, with its original target of just $100,000, ended up reeling in more than $10-million.) His fame has grown to the point that he is literally the poster child for wearable computers.

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November roundup: What does it take to bring technology to market?

By Daylin Mantyka 2013-calendar-november

Last month’s contents were newsworthy and informative. Leading the pack was Francis Moran’s post on angel investors and crowdfunding, followed by Maurice Smith’s post on the definition of “Digital Media.”  As always, we had some great contributions from our guest bloggers on presentation skills, leadership, government policy makers and entrepreneurs, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

November 14: Angel investors can’t sit on crowdfunding sidelines, by Francis Moran

November 13: ‘Digital media’ evades easy definition, and so proper measurement, by Maurice Smith

November 11: Join Startup Canada for an entrepreneurial invasion of Parliament Hill, by Francis Moran

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