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Great articles roundup: Social media, creativity, startups and productivity

By Daylin Mantyka link

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Social Media Explorer, Startup Professionals Musings, The Huffington Post and V3 Integrated Marketing, these entries were shared extensively throughout the startup and marketing communities.

First up, an article that insists that as marketers, we are still doing social media wrong, followed by a post on identifying and nurturing creativity. Third, we’ve selected an article that summarizes the most effective measurement for startup progress and last, a post that shares top social media productivity hacks.

5 reasons marketers are still doing social wrong

Social media has changed the way people interact online. And, where there are people, there are marketers. Tracy Parsons thinks that the pros are still not using social to their full advantage. In this post, she provides five reasons why we are still doing it all wrong. There is a silver lining, however: Where there are failures, there are also solutions.

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October roundup: What does it take to get technology to market?

By Daylin MantykaCalendar-October-2013-Excel

Last month’s contents were newsworthy and informative. Leading the pack was Maurice Smith’s post on the ultimate marketing challenge followed by Leo Valiquette’s piece on phone etiquette. As always, we had some great contributions from our guest bloggers on presentation skills, measuring Facebook contest ROI, the neurobiology of marketing, and filing patent applications, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

October 9: The ultimate marketing challenge: Final Fling helps plan your own death, by Maurice Smith

October 29: Don’t let your phone skills atrophy, by Leo Valiquette

October 23: When a good presentation isn’t good enough, by Anil Dilawri

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Great articles roundup: Content briefs, entrepreneurship, behavioural economics and social media

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. This week. we have informative content from velocity, Founder Dating, memeburn, The Buzz Bin and Duct Tape Marketing.

7 critical elements of a great content brief 

Doug Kessler says that home-run content doesn’t happen by accident and that it always starts with a great plan. Since marketers aren’t often the ones producing the content, it’s incredibly important to communicate clearly in content briefs. Besides the usual stuff nascent to all, Doug goes a step further and identifies seven elements to turn good into great.

Am I an entrepreneur?

A serial entrepreneur based out of Silicon Valley, Rick Marini hears from many young startup enthusiasts and how they want to build a multibillion-dollar company. But before jumping in, he urges you to consider whether or not you actually are an entrepreneur or just someone after a piece of the limelight. In this post, Rick outlines key attributes of a successful entrepreneur and whether or not you have what it takes to make it down this tough road.

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Great articles roundup: Startups, funding, storytelling, PR and feature-market fit

By Daylin Mantykalink

Every Friday we summarize the top articles we read over the week. This week, we loved articles that were published on Entrepreneur, Gigaom, Fast Company, Spin Sucks and memeburn.

First up, an article about the perks of working for a small business rather than corporate giants, followed by a post on raising $2 million online. Third, a piece on how stories can be infectious. Finally, we’ve got an advice post on how PR professionals can become better makers and last, a piece that introduces the concept of feature-market fit.

Startup perks Wal-Mart and Amazon can never offer

In this article, Gene Marks asks how small businesses can compete with corporate giants for talented employees. To him, the answer is easy. Although small businesses may not be able to offer the money, benefits or  sex appeal of the big guys, they can offer less bureaucracy, greater flexibility and a family away from family.

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The ultimate marketing challenge: Final Fling helps plan your own death

By Maurice Smithfinal_fling

How do you get people interested in planning for their own death?

It sounds like the ultimate marketing challenge.

As Tom Farmer, the founder of KwikFit, the UK tyres-and-exhaust chain, once remarked, “Nobody wakes up in the morning and says ‘I wish I had a set of new tyres for the car’.” Very few of us really want to plan our own funeral.

But that convention is changing. Driven, perhaps, by the decline of traditional churches and the growth of agnosticism, people are more open to the idea of planning their funerals, just as readily as they might prepare a will or bequeath personal items to loved ones.

Funerals are becoming less religious and more like joyous celebrations of life. It’s not unusual to hear rock music at the end of a funeral ceremony these days. It is also becoming more common to find burials taking place in remote and beautiful parts of the country, with the deceased buried in environmentally-friendly cardboard or some other sustainable container.

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