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Content marketing Archives - Page 21 of 22 - Francis Moran & AssociatesFrancis Moran & Associates

Content marketing

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Great articles roundup: Great leaders, marketing orientation, content marketing, personal information and ghost writing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Fast Company, Econsultancy, MarketingWeek, TechVibes, and Business 2 Community.

How to properly define ‘great leader’ — and act like one

We don’t think of leadership as some set of fuzzy, intangible character qualities that some people are born with and others are not. We think of leadership as the performance of behaviours. The skill of performing these behaviours can be learned and developed by anybody. Some people do not develop these skills and therefore do not perform leader behaviours with much competence. Others develop some skill and become pretty good leaders. Others develop considerable skill and become great leaders. Author Geoff Smart defines “great leader” and explains what they do to achieve great results.

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June roundup: What does it take to bring technology to market?

By Alexandra Reid

We are bringing you our roundup a little earlier than usual this month because we will be celebrating Canada Day early next week when this post would otherwise be published.

We covered a lot of ground this month on our blog, from RIM to training your boss, tribal marketing to productivity tips. We even launched content marketing as a new service offering.

In case you missed any of our posts, here’s a handy roundup:

June 6: Getting the marketing right at an event product launch by Francis Moran and Alexandra Reid

June 14: Putting Ottawa’s puzzle together by Leo Valiquette

June 18: Balancing investment, Minimum Viable Product, and time to market by Peter Hanschke

June 20: Training your new boss by Francis Moran and Leo Valiquette

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from June, as ranked by the enthusiasm of our readers:

June 4: Why RIM could and should bounce back: Mobile needs to innovate by Jesse Rodgers

June 5: Levering the power of teamwork to drive a successful content marketing program by Alexandra Reid

June 11: The evolution of branding and advertising by Rob Woyzbun

June 26: Ottawa entrepreneur Scott Annan comments on the relaunch of Mercury Grove by Alexandra Reid

June 12: Content marketing tips: SEO implications for rebroadcast articles by Alexandra Reid

June 7: We launch new content marketing service offering by Alexandra Reid

June 19: 10 questions B2B companies should ask before selecting a content marketing service provider by Alexandra Reid

June 27: 7 ways to stay sane and productive by Leo Valiquette

June 21: PR people really are dead and mindless sheep by Francis Moran

June 8: Is it spring time for venture capital in Canada? by Francis Moran

June 13: Product marketing vs. brand marketing: Separate your product or separate your users? by Ken Rosen

June 25: Tribal marketing for ‘Generation Me’ by Bob Bailly

June 28: Why is there a lighthouse on your brochure? by Francis Moran

June 22: Social Media Breakfast Ottawa: Digital measurement and consumer understanding by Alexandra Reid

Image: Michel Z Binden

Great articles roundup: Webinars, storytelling, cognitive overload, business mistakes, government funding, and Khan Academy

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are MarketingSherpa, MarketingProfs, Business2Community, Entrepreneur Stories, PC Advisor, and Wired.

Content marketing: 21 ideas for planning, creating, and leveraging content from your webinars

Webinars can help your content marketing and audience-building efforts. They are great tools to use in the complex sales cycle, including nurturing and generating leads. In a recent webinar with ReadyTalk, MECLABS’ presenters Todd Lebo and Daniel Burstein shared 21 ideas with the audience to plan, create and leverage webinars, including segmentation, repurposing content and multichannel marketing.

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Social Media Breakfast Ottawa: Digital measurement and consumer understanding

By Alexandra Reid

The digital marketing space is becoming increasingly complex as consumers find more ways to uncover information about brands. They are looking at websites and social media through their desktops, laptops, and mobile devices but haven’t left behind more traditional channels such as TV, magazines, and radio. Media isn’t dying; media is proliferating and marketers are struggling to keep up with consumers as they demand a more holistic approach to how they receive information and communicate with brands.

That was the message Chris Greenfield, President of Ipsos ASI, shared with the Social Media Breakfast Ottawa audience this week. He stressed that businesses should not put all their money into digital marketing, and whatever they do invest should go towards providing a consistent and engaging experience for their audiences. It’s no longer about just paid media and advertising, but earned media. In this environment, brands should focus on providing consumers with a great experience across multiple touch points, and consider using reach and response as their goals on these channels, said Greenfield.

“Touch points do not act in isolation,” said Greenfield. “Brands must think and act holistically. It’s a 360-approach. Expect consumers to experience their brand at more than one touch point.”

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How are you writing the story of tomorrow?

By Francis Moran

One of my favourite personal-development aphorisms is the phrase, “Change is inevitable. Growth is optional.” On Wednesday, at an event organised by TEC Canada, a peer-to-peer mentoring program for business leaders of which I’ve been a member for more than five years, noted author and thinker Dr. Chris Luebkeman took it one step further.

“Change is constant. The future is fiction. Participation is what shapes our world,” he told 175 CEOs and other business people gathered for the event. “If you’re not participating in writing the story of tomorrow, you’re going to live in a story that someone else wrote.”

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