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November roundup: What does it take to bring technology to market?

By Daylin Mantyka 2013-calendar-november

Last month’s contents were newsworthy and informative. Leading the pack was Francis Moran’s post on angel investors and crowdfunding, followed by Maurice Smith’s post on the definition of “Digital Media.”  As always, we had some great contributions from our guest bloggers on presentation skills, leadership, government policy makers and entrepreneurs, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

November 14: Angel investors can’t sit on crowdfunding sidelines, by Francis Moran

November 13: ‘Digital media’ evades easy definition, and so proper measurement, by Maurice Smith

November 11: Join Startup Canada for an entrepreneurial invasion of Parliament Hill, by Francis Moran

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Great articles roundup: Public relations, growth, social media, tech trends & customer service

By Daylin Mantyka link

Friday has rolled around yet again, which means we’ve compiled a short list of the top articles we read and loved over the week. Grabbing our attention were posts from Spin Sucks, Fast Company, Social Samosa, memeburn and velocity.

Why newswire services don’t work (and when they do)

In this article, Kate Finley questions the value of newswire services. She states  they may be useful in some limited circumstances but mostly she is finding little value for her clients. Most of all, she says, newswires are not earned media. What do you think: Are newswire services worth their effort in this day and age?

What not to do when growing your company, from a CEO who’s done just that

Les  Kollegian is the CEO of an award-winning communications agency and has had his share of ups and downs. In this article, he recounts five pitfalls he experienced during the growth of his company and then provides insight on how to avoid them. One of the five lessons learned was, “Don’t rush the hiring process.”

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Is your job as social media expert about to become obsolete?

By Francis Moranold radio

When radio first came on the scene, getting the little box with its seemingly-magical mechanisms that plucked sound waves out of the air to actually make noise required users to know how radio worked. For most early radio adopters, it actually required them to build their own radio sets. As time went on, though, knowing how to operate a radio became common knowledge, and nobody had to be taught how to do it. That didn’t mean that the builders of radios and the programmers of good radio content became obsolete; it just meant that pretty much everybody knew how to use the tool while others, the experts, were still valued for their ability to build the tool and make it useful.

I used that analogy in a Facebook conversation yesterday that was prompted by my posting a link to an article that suggested that the job of social media expert will become obsolete as “youngsters (who) are already immersed in platforms such as Twitter and Facebook … enter the job market familiar with social media.” The article quoted Workopolis vice-president of human resources Tara Talbot, “People will need to be even more literate with social media just to get in the door and it will no longer be something that absolutely differentiates folks.”

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Great articles roundup: Misfit and millennial entrepreneurs, marketing teams and content marketing

By Daylin Mantyka link

It’s Friday — which means that it’s time for the great articles weekly roundup. This week. we selected worthy content from Fast Company, Under 30 CEO and Marketing Tech Blog.

First, an article that dives into the definition and value of a misfit entrepreneur, followed by a post on how to  achieve success through innovation. Next, we selected a slideshow that outlines how to create the optimal marketing organization. Closing the roundup for this week is some real-world advice on developing a unique content marketing strategy in a dev shop.

A brief manifesto for misfit entrepreneurs

Sunmin Kim defines a misfit entrepreneur as a person who has shifted from her or his formal training, such as engineering, to explore other industries by means of developing a business. In this post, Sunmin explores whether or not career pivots offer an edge on the competition or act as a hindrance to progress.

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Great articles roundup: Content strategists, equity, content distribution, social media and startups

By Daylin Mantyka link

Friday is the day for our weekly content roundup. This week, we’ve read and shared a number of interesting pieces published in Fast Company, Techvibes, Forrester Research, SmartBlogs and Forbes.

First, we’ve got an article on content strategists, followed by a post on granting equity in a startup. Next, we’ve selected a piece on the rise of a new discipline, content distribution. Rounding out our selection is an article on monitoring your social media campaigns and a piece on how to get your new business off the ground.

Five must-know things about content strategists

Rusty Weston, a seasoned content strategist himself, knows the ins and outs of this evolving industry. In this thoughtful post, he shares his wisdom to current and future content strategists on how they can best serve the businesses they work with.

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