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Great articles roundup: Content marketing, entrepreneurship, startups, PR, the pivot

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and Fast Company.

Why even startups should practice content marketing

Greg Marlin outlines some compelling reasons why startups should engage in content marketing. The benefits of deploying a smart, well thought out plan include message and market testing, awareness and traffic generation, and shortening the sales cycle, for example. Read on to get a more in depth look at the pros of creating engaging, consistent content.

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Great articles roundup: Lean methodologies, story-centred design, real-time marketing, value proposition, pitching editors

By Daylin Mantyka

link2 300x240 Great articles roundup: Brand differentiation, intrapreneurs, startup pitch, startupsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Ash Maurya: Practice Trumps Theory, GigaOm, Fast Company, Marketing Sherpa Blog and Social Media Explorer.

Your business model is a system and why you should care

Ash Maurya talks about the roots of lean development and why understanding where the concept came from is important for successfully finding that sweet spot in product-market fit.

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What an entrepreneur can learn from a literary conference: Part III

By Leo Valiquette

Focus.

It’s what distinguishes talkers from doers, which I touched upon in last week’s post about lessons learned at a literacy conference that apply to entrepreneurs as much as they to do authors.

While I was at that conference, I ran into Canadian fantasy fiction author Ed Greenwood. Over a span of less than 30 years, this man has published scores of books, hundreds of magazine articles, a pile of short fiction and worked on countless other related projects. He is a working writer well accustomed to navigating the often-absurd complexities of the publishing industry and trying to earn a fair living while doing so. Anything beyond a month to crank out a draft of a novel is a luxury for him. He’s scarce on social media and I’ve probably just given you the reason for that.

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Great articles roundup: Smarter marketing, entrepreneurship, women in tech, word of mouth, content marketing

By Daylin Mantyka

link2 300x240 Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Ventureburn, Techvibes, Damn, I Wish I’d Thought of That and Velocity.

Smarter marketing: How minority report got it all wrong

In her article, Sarah Rotman Epps talks about the Smart Body, Smart World paradigm — how sensor-laden devices like wearables give us access to new domains of information.  When speaking with marketing executives, Sarah finds a consistent comparison to the 2002 movie, Minority Report. She argues that the Minority Report-style marketing is a “dumb vision of the smart future” and provides some intelligent advice on implementing innovative tactics that rightly embrace the future of marketing.

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Best of: Just the facts … no, these facts

This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from July 2008. We welcome your feedback.

By Leo Valiquette

In my years as a journalist I endured my fair share of embarrassing gaffes, both my own and those of my staff (which I was often on the hook to explain, apologize for and redress.)

Despite the emphasis on clean, factual and reliable content, the occasional mistake is made in the newspaper business. Nobody’s perfect and the strain of rushing to meet a deadline can easily lead one to skip out on taking the time to check the facts through a second time.

Of course, it’s difficult to feel all that sympathetic about the plight of harried reporters when it’s your good name that’s attached to the error. Maybe they called your CEO Rob when his name is Rod. Or said your flagship product is still in trials when it has been commercially available for six months. There are the little things that don’t matter so much, such as whether your company was founded in 1989 or 1990, or the big whammies that can land you in a lawsuit — like that defamatory off-the-cuff remark that was never intended to be on the record.

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