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Great articles roundup: Content briefs, entrepreneurship, behavioural economics and social media

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. This week. we have informative content from velocity, Founder Dating, memeburn, The Buzz Bin and Duct Tape Marketing.

7 critical elements of a great content brief 

Doug Kessler says that home-run content doesn’t happen by accident and that it always starts with a great plan. Since marketers aren’t often the ones producing the content, it’s incredibly important to communicate clearly in content briefs. Besides the usual stuff nascent to all, Doug goes a step further and identifies seven elements to turn good into great.

Am I an entrepreneur?

A serial entrepreneur based out of Silicon Valley, Rick Marini hears from many young startup enthusiasts and how they want to build a multibillion-dollar company. But before jumping in, he urges you to consider whether or not you actually are an entrepreneur or just someone after a piece of the limelight. In this post, Rick outlines key attributes of a successful entrepreneur and whether or not you have what it takes to make it down this tough road.

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Waterloo’s Velocity accelerator is 5, and growing fast

By Francis Moran

student entrepreneurshipA little over five years ago, my attention was grabbed by an online news article that talked about a new incubation program being launched at the University of Waterloo for student-founded companies. Dubbed the “dormcubator,” a name that thankfully never really caught on, the program would see the university convert an existing student residence into an incubator for new companies, with company teams applying for residence and receiving a host of support and mentoring services.

I thought it was a brilliant idea and immediately reached out to then-program coordinator Sean Van Koughnett and offered whatever help I could from 550 kilometres away. My PR agency became an early sponsor of the program, and I travelled down to what was eventually called the Velocity residence a few times that next year to put on PR and marketing workshops and help mentor some of that first year’s teams. That level of involvement proved difficult to sustain over long distance but I never lost my enthusiasm for what Velocity was doing, and have kept a close eye on the program ever since as it has grown far beyond that original residence-based program.

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How long, really, do you have to file a patent application?

By David French patentapplication

“Don’t disclose your invention or you’ll lose your patent rights!” This is the type of advice that you will typically get in a coffee shop, or over a beer around 5:30 in the evening before you head home. Is this true?

Well the answer really is, “Yes and no.” How can this be?

The answer is that you will lose your patent rights in Europe and countries generally that adopt a standard of “absolute world novelty” as a requirement for granting a patent. I like to describe this as requiring that an invention be “pristine” in order to qualify for a patent grant under this standard. But you will not lose your patent rights in Canada, and not in certain other important countries, simply by disclosing the invention yourself. At least, you will not lose your patent rights immediately.

At least four countries in the world — Canada, USA, Australia and the Republic of South Korea — provide an unqualified one-year grace period to excuse public disclosures made by an inventor (or applicants claiming rights under an inventor meaning assignees). A number of other countries, such as Japan, do have grace periods but they are often limited to six months and in some cases only protect certain types of disclosures. All countries around the world are required by an international convention to give a period of protection against an applicant’s own disclosures where the disclosures occur at a recognized international exhibition, according to Paris Convention Article 11.

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TiE holds first-ever Canadian conference, in Ottawa

TiECon Canada conferenceBy Francis Moran

TiE, one of the largest networks of entrepreneurs and business people in the world, is bringing its legendary networking conference, TiECon, to Canada for the first time ever next week. I’ve been to a couple of TiECon events in Boston and am looking forward to the combination of inspirational speakers and full-contact networking when TiECon Canada rolls into Ottawa on Thursday and Friday.

More than 45 speakers will make presentations over the two-day event, with Thursday’s activities taking place at City Hall in downtown Ottawa and Friday’s at the Brookstreet Hotel in Kanata, nicely catering to the two main centres of entrepreneurial activity in this city. Headlining the list of speakers are keynotes Vivek Wadhwa from Singularity University; Paul Singh, a venture partner at 500 Startups (and doubtless less profane than his colleague Dave McClure); TiE Global chairman Ashok Rao; Bluecat Networks founder Michael Hyatt; Brad Loiselle, Author of Keep Moving 4ward; and Montreal’s Julien Smith, founder of Breather.com, who will speak at the closing gala Friday evening.

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Great articles roundup: Copywriting, crowdfunding, lean startups, marketing and Canadian technology

By Daylin Mantykalink

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Business 2 Community, The Globe and Mail, VentureBeat and Marketo, these posts were shared extensively throughout the startup and marketing communities.

First up, an article that reminds us about the definition of copywriting, followed by a post on crowdfunding in Canada. Third, we’ve selected a highly-shared article that challenges the notion of the lean startup methodology. Next, a post that explores how a background in physics can help with a career in marketing. We conclude with an optimistic outlook for the Canadian tech scene.

What is copywriting and why is it not content marketing?

Julia Spence reminds us that although copywriting and content marketing are often used in the same context, they aren’t synonymous with one another. This post is a good refresher on what copywriting is and what a copywriter does.

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