What we did:
MapSherpa engaged Francis Moran and Associates in September, 2011. The company had successfully brought to market a direct-to-consumer version of its online map-making application as well as a custom version for a large outdoor recreation association. MapSherpa was now contemplating building its second-generation product, but was uncertain which market segments it ought to target, and what product it might need to build to address its chosen segment.
What we did
Having previously tried and failed to enter the U.S. market, Singletouch retained Francis Moran and Associates as its virtual chief marketing officer to develop a more reliable understanding of its customers, their pain, the value of the company’s solution, and the sales and marketing strategy required to succeed. It was clear to us that Singletouch’s previous messaging wrongly positioned the company as a point solution and undermined its real value proposition. A whole new approach was indicated.