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Hard-cabled for success

By Jeff Campbell

I recently had a very refreshing day in terms of strategic marketing. I spent several hours with two entrepreneurs in Toronto who are building a great business. It is the way they are going about building the business that is so refreshing to me. It is a well-focused, pragmatic, and calculated strategic campaign to ultimately be the 800 lb. gorilla in a well-defined niche market. I am speaking of Shaun Ricci and Somen Mondal, co-founders of N4 Systems, and their safety and compliance service, Field ID. More about their success and future plans in a moment.

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Tales from the trenches: New associate joins our team

Introducing Jeff Campbell

Jeff just can’t seem to get enough of us. He’s twice been a client. He’s long been one of our go-to guys whenever we needed a solid reference. And now, he likes our company so much he’s decided to join as an associate. And we’re delighted to have him.

Jeff is a serial CEO and entrepreneur with a lengthy record of achievement in securing investment, building international sales and business-development channels, and accelerating the commercialization of new technology. With more than 30 years spent in companies both large and small – from the Microsofts and EDS Systemhouses of the world to fast-growth startups like AssetMetrix and PerspecSys – Jeff has a thoroughly rounded perspective on exactly what it takes to bring technology to market.

Jeff will be making regular contributions to our blog, starting with today’s post, below. He will be writing about how to build effective sales and business-development capacity to drive revenue, as well as how to position for investment, strategic partnerships and acquisition. And he represents us in the Waterloo region that he calls home and is a valued team member addressing the sales and channel-development requirements of our strategy clients.

By Jeff Campbell

It is at once intimidating and encouraging to be invited to blog with Francis Moran and Associates. Intimidating because I hold Francis and the folks who work with him in such high esteem, particularly as writers, editors and communicators. Me? I write like I talk. That means a blatant disregard for grammar, structure and spellin’, and a propensity to over use superlative adjectives and adverbs. It is encouraging for this reason (high-quality editing) and because of the collaboration that will ensue. Francis and the band of associates are a team of accomplished individuals with whom I very much look forward to sharing ideas, experiences and learnings in the coming months.Why am I blogging here? What interesting things can I share? Well, with more than 30 years of experience, I have a lot of stories. There are stories just screaming to get told, stories that result from selling a company to Microsoft, stories about commercializing innovative products, stories about building a business with a business model very few people understood at the time, stories about fundraising and stories about building channels and the relationships that make them effective.

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