We Bring Technology to Market.

Work with us

Great articles roundup: Smarter marketing, entrepreneurship, women in tech, word of mouth, content marketing

By Daylin Mantyka

link2 300x240 Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Ventureburn, Techvibes, Damn, I Wish I’d Thought of That and Velocity.

Smarter marketing: How minority report got it all wrong

In her article, Sarah Rotman Epps talks about the Smart Body, Smart World paradigm — how sensor-laden devices like wearables give us access to new domains of information.  When speaking with marketing executives, Sarah finds a consistent comparison to the 2002 movie, Minority Report. She argues that the Minority Report-style marketing is a “dumb vision of the smart future” and provides some intelligent advice on implementing innovative tactics that rightly embrace the future of marketing.

Read More

Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Marketing Tech Blog, Duct Tape Marketing, Ventureburn and StartupNorth.

Better ingredients. Better pizza. Better social strategy

Pizza Hut misses an opportunity to address its customer complaints using social media and as a result, puts a bad taste in Douglas Karr’s mouth. This short case study compares two companies, Pizza Hut and Papa John’s, and illustrates why one succeeds over the other.

Read More

Great articles roundup: The mission question, content marketing, motivation, innovation, Starbucks’ epic fail

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are copyblogger and Read Write Web and three great articles from Fast Company.

Forget the mission statement. What’s your mission question?

Questions (as opposed to statements) can provide a reality check to a business and are designed to keep a company focused on what matters most, writes Warren Berger.

Read More

Great articles roundup: Product-Market Fit, fundraising, content marketing, mentorship and social media

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Version One Ventures, Ventureburn, MarketingProfs, Techvibes and SmartBlog on Social Media.

Does your product pass the toothbrush test?

Are the products you are building important enough that people will use them at least twice a day? Boris Wertz of Version One Ventures uses the toothbrush as a metaphor for user engagement. He states that “High repeat usage = large potential business.”

Read More

Great articles roundup: Accelerators, gunslingers, customer service and startup founders

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, MarketingProfs, Co.Create and GigaOM.

Which accelerator, if any, should you join?

Ian MacKinnon talks about the pros and cons of joining an accelerator and whether or not it’s right for your company.

Read More

Page 6 of 8« First...567...Last »

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description