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Great articles roundup: Micro-multinational startup, marketing strategy and content, entrepreneurship

By Daylin Mantyka

link2 300x240 Great articles roundup: Social measurement, bootstrapping, marketing, social media As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup Professional Musings.

Going global at launch: Tips for building a micro-multinational startup

Gary Whitehill, relentless entrepreneur and driven philanthropist, passes on his advice on how to build a multinational company right from the beginning, even prior to the launch.

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Great articles roundup: Social measurement, bootstrapping, marketing, social media

By Daylin Mantyka

link2 300x240 Great articles roundup: Lean methodologies, story centred design, real time marketing, value proposition, pitching editorsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are memeburn, ReadWriteWeb, TopRank Blog and Fast Company.

Meaningful social measurement: A lesson from the underpants gnomes

Sam Beckbessinger looks at why measuring follower counts on social media is a meaningless metric that’s quickly falling out of favour. Instead, she proposes four more meaningful metrics that offer greater insight into the community you’ve created around your brand.

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Great articles roundup: Content marketing, entrepreneurship, startups, PR, the pivot

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and Fast Company.

Why even startups should practice content marketing

Greg Marlin outlines some compelling reasons why startups should engage in content marketing. The benefits of deploying a smart, well thought out plan include message and market testing, awareness and traffic generation, and shortening the sales cycle, for example. Read on to get a more in depth look at the pros of creating engaging, consistent content.

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Great articles roundup: Lean methodologies, story-centred design, real-time marketing, value proposition, pitching editors

By Daylin Mantyka

link2 300x240 Great articles roundup: Brand differentiation, intrapreneurs, startup pitch, startupsAs a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Ash Maurya: Practice Trumps Theory, GigaOm, Fast Company, Marketing Sherpa Blog and Social Media Explorer.

Your business model is a system and why you should care

Ash Maurya talks about the roots of lean development and why understanding where the concept came from is important for successfully finding that sweet spot in product-market fit.

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Great articles roundup: Brand differentiation, intrapreneurs, startup pitch, startups

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Gabriel Weinberg’s Blog and ReadWriteWeb.

The sex panther formula for finding your brand’s secret sauce

Anchorman’s Brian Fantana may have been off the mark with his sex panther cologne — but his head was in the right place. Mark McNeilly writes about the importance of product differentiation and finding that secret sauce that separates your brand from the rest.

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