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October roundup: What does it take to get technology to market?

By Daylin MantykaCalendar-October-2013-Excel

Last month’s contents were newsworthy and informative. Leading the pack was Maurice Smith’s post on the ultimate marketing challenge followed by Leo Valiquette’s piece on phone etiquette. As always, we had some great contributions from our guest bloggers on presentation skills, measuring Facebook contest ROI, the neurobiology of marketing, and filing patent applications, among others.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

October 9: The ultimate marketing challenge: Final Fling helps plan your own death, by Maurice Smith

October 29: Don’t let your phone skills atrophy, by Leo Valiquette

October 23: When a good presentation isn’t good enough, by Anil Dilawri

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Great articles roundup: Content briefs, entrepreneurship, behavioural economics and social media

By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. This week. we have informative content from velocity, Founder Dating, memeburn, The Buzz Bin and Duct Tape Marketing.

7 critical elements of a great content brief 

Doug Kessler says that home-run content doesn’t happen by accident and that it always starts with a great plan. Since marketers aren’t often the ones producing the content, it’s incredibly important to communicate clearly in content briefs. Besides the usual stuff nascent to all, Doug goes a step further and identifies seven elements to turn good into great.

Am I an entrepreneur?

A serial entrepreneur based out of Silicon Valley, Rick Marini hears from many young startup enthusiasts and how they want to build a multibillion-dollar company. But before jumping in, he urges you to consider whether or not you actually are an entrepreneur or just someone after a piece of the limelight. In this post, Rick outlines key attributes of a successful entrepreneur and whether or not you have what it takes to make it down this tough road.

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Great articles roundup: Startups, funding, storytelling, PR and feature-market fit

By Daylin Mantykalink

Every Friday we summarize the top articles we read over the week. This week, we loved articles that were published on Entrepreneur, Gigaom, Fast Company, Spin Sucks and memeburn.

First up, an article about the perks of working for a small business rather than corporate giants, followed by a post on raising $2 million online. Third, a piece on how stories can be infectious. Finally, we’ve got an advice post on how PR professionals can become better makers and last, a piece that introduces the concept of feature-market fit.

Startup perks Wal-Mart and Amazon can never offer

In this article, Gene Marks asks how small businesses can compete with corporate giants for talented employees. To him, the answer is easy. Although small businesses may not be able to offer the money, benefits or  sex appeal of the big guys, they can offer less bureaucracy, greater flexibility and a family away from family.

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Great articles roundup: Copywriting, crowdfunding, lean startups, marketing and Canadian technology

By Daylin Mantykalink

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Business 2 Community, The Globe and Mail, VentureBeat and Marketo, these posts were shared extensively throughout the startup and marketing communities.

First up, an article that reminds us about the definition of copywriting, followed by a post on crowdfunding in Canada. Third, we’ve selected a highly-shared article that challenges the notion of the lean startup methodology. Next, a post that explores how a background in physics can help with a career in marketing. We conclude with an optimistic outlook for the Canadian tech scene.

What is copywriting and why is it not content marketing?

Julia Spence reminds us that although copywriting and content marketing are often used in the same context, they aren’t synonymous with one another. This post is a good refresher on what copywriting is and what a copywriter does.

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Happy Thanksgiving

Thanksgiving

From all of us at Francis Moran and Associates, we hope you have a relaxing and safe Canadian Thanksgiving weekend. Regular posting will resume tomorrow.

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