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Twitter’s ‘Let’s fly’ updates make the social channel more friendly for users and businesses

By Alexandra Reid

Twitter recently rolled out a number of new updates that will make the social channel more user and business friendly.

Twitter’s web-based client is now more intuitive and informative for personal users and businesses, as its features have been streamlined into five simple categories: home, @connect, #discover, me and tweet. It has also (finally) rolled out brand pages, which will allow businesses to break out of the confined backgrounds and bios previously offered by Twitter and tailor pages to reflect their visual branding with more enhanced features.

Here is a quick summary of Twitter’s updates:

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November roundup: What does it take to get technology to market?

Thank you for being with us for the 10th month of our blog. In case you missed them, here is a recap of our posts from November.

Moving forward with our two new series, Technology Marketing 101, and A Startup’s Story, we introduced a new startup, Teamly, and explored how it is managing to drive steady organic growth on a shoestring, and shared Screenreach’s recent adventures in radio and television.

Beyond our series, we offered best practices on how small business can work with government and universities to bring technology to market, explained what makes a good PR person and also what makes a great entrepreneur. We discussed the prior art wall and its impact on patent coverage, the importance of creating a well-researched, well-funded and coherent marketing strategy and sticking to it, as well as the benefits and determents of Google Plus brand pages. Of course, this list of posts merely scratches the surface of all that was covered over the course of the month. You’ll have to read them for yourselves by clicking the links below. And, as always, we welcome your feedback.

November 7: Breaching academia’s ivory towers by Jason Flick

November 10: Driving steady organic growth on a shoestring by Francis Moran & Leo Valiquette

November 14: What an IP coordinator should know: The prior art wall by David French

November 18: Making waves in radio and television by Francis Moran & Leo Valiquette

November 21: Taking the higher ground: from product to leadership positioning by Ronald Weissman

November 23: The layman’s guide for bringing technology to market by Francis Moran & Leo Valiquette

November 28: Beware the million-dollar cheque! by Peter Hanschke

And on a related note…

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Klout should not be regarded as the standard for influence online

By Alexandra Reid

I have a hard time believing that Klout is and should be the standard for influence online.

My reasoning is grounded in the fact that Klout, which purports to measure social media influence, is losing clout because of its failure to follow social media best practices. It seems illogical to me that so many of us are measuring our social media success based on standards developed by an unsocial organization.

Allow me to elaborate.

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There are benefits to publicness and they are worth fighting for

By Alexandra Reid

Jeff Jarvis, a widely respected influencer in the media space, spoke at Third Tuesday Ottawa last week about his new book, Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, the benefits of what he calls “publicness” and why it deserves just as much attention as privacy.

As a self-proclaimed “publicness advocate,” Jarvis says that “in our current privacy mania we are not talking enough about the value of publicness. If we default to private, we risk losing the value of the connections the Internet brings: meeting people, collaborating with them, gathering the wisdom of our crowd, and holding the powerful to public account.” Jarvis believes we have a “right and need to protect our privacy” – to control our information and identities – but also that the conversation and our decisions should include consideration of the value of sharing and linking. Jarvis’s intention is to work towards the protection of what’s public as a public good, and that includes the Internet.

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Whetting your appetite for Social Media Breakfast Ottawa with Sean MacPhedran

By Alexandra Reid

If you’re interested in how the changing media landscape and consumer behaviour are impacting the future of advertising, the upcoming Social Media Breakfast Ottawa presentation featuring Sean MacPhedran is for you.

MacPhedran’s passion lies at the intersection of advertising and entertainment, but he also admits he’s a bit of a sci-fi geek, too. As both director of creative strategy at Fuel Industries and general manager for the Tomorrow Awards, MacPhedran is an expert on how advertising influences and is influenced by the consumer, and how understanding this symbiotic relationship can help advertisers reach consumers as their consumption behaviours change along with evolving technologies.

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