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May roundup: What does it take to bring technology to market?

By Alexandra Reid

As usual, we covered a lot of ground last month on our blog. We wrote about the Startup Canada launch, introduced a new “born global” startup concept, discussed the future of accelerators, and explored how the Canadian university ‘innovation gap’ is more illusory than real. We championed the Montreal startup scene, envisioned what Ottawa should do to support entrepreneurship at home, and warned that VCs can sometimes be detrimental to young companies. These topics merely scratch the surface of our coverage.

In case you missed any of our posts, here’s a handy roundup:

May 2: Check your baggage at the door by Leo Valiquette

May 14: How to make better inventions: Part 1 by David French

May 22: How to make better inventions: Part 2 by David French

May 28: The ‘born global’ disruption by Tony Bailetti

May 29: Picking up the pieces from an R&D misadventure by Leo Valiquette

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from May, as ranked by the enthusiasm of our readers:

May 8: Anything they can do you can do better: Competing in social media by Alexandra Reid

May 9: How I learned to stop worrying and love a blank page by Leo Valiquette

May 23: The worst small business social media marketing advice I’ve ever heard by Alexandra Reid

May 31: Canadian university ‘innovation gap’ more illusory than real: Kurman by Francis Moran

May 3: Lessons in entrepreneurship from the Startup Canada launch by Alexandra Reid

May 24: Montreal startup scene continues to rock by Francis Moran

May 15: Managing client expectations throughout an outsourced social media marketing program by Alexandra Reid

May 7: Five old school mistakes creeping into digital and social media planning by Rob Woyzbun

May 30: The future of startup accelerators by Ben Yoskovitz

May 16: The root of all evil by Leo Valiquette

May 18: Dealing with children and sensitive information online by Alexandra Reid

May 1: Why startups should build social media communities before they launch by Alexandra Reid

May 11: Three interesting developments in modern journalism by Francis Moran

Image: marcie scudder

 

Great articles roundup: Startup Canada, startup mistakes, billion-dollar companies, blogging, storytelling, and content marketing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are the Financial Post, The Globe and Mail, ReadWriteStart, Business2Community, Social Media B2B, and CopyBlogger.

‘Secret sauce’ behind Waterloo’s success

How do you build a more entrepreneurial culture in a semi-colonial, don’t-rock-the-boat country such as Canada? That’s the question being tackled by the founders of Startup Canada, an Ottawa-based volunteer movement launched three weeks ago. They’re undertaking a cross-country tour to sound out business owners on how best to unleash Canadians’ entrepreneurial potential. Author Rick Spence brings us up to speed on the movement’s recent achievements.

Read More

The worst small business social media marketing advice I’ve ever heard.

By Alexandra Reid

Update, May 24:

As you can see from the comments at the end of this post, people have suggested that the comments in this post attributed to Gary Vaynerchuk are not representative. In a Twitter conversation I had with Gary, he told me that the blog post on which I relied for this post misrepresented his presentation and certainly misrepresents his social media philosophy. I’ve invited Gary to weigh in here, and we certainly hope does. Please read this post in this context.

I read a blog post today that annoyed me, the content for which came from a presentation Gary Vaynerchuk gave to more than 600 small businesses and local chamber and association leaders at America’s Small Business Summit on Monday in Washington D.C. His said that small business owners must get on social media right away or else risk getting run over by the “wave” of innovation. It wasn’t his call to small business owners to get started on social media that raised my red flag. It was his sense of urgency, that small business owners should get on social media immediately without asking the right questions and laying out a sound strategy first. This is the ill-advised leap-before-you-look mentality that saps budgets and kills new marketing initiatives before they have had the chance to properly develop.

His advice?

Read More

Dealing with children and sensitive information online

By Alexandra Reid

Joi Podgorny, who presented at Social Media Breakfast Ottawa yesterday, is an expert in dealing with children and other sensitive information online. In fact, she has nearly 5 million kids to watch over as the director of community engagement for National Geographic’s online kids game Animal Jam. As a marketer, community manager and creator of branded entertainment for children, Podgorny is under enormous pressure to ensure her product is as entertaining as it is safe.

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Managing client expectations throughout an outsourced social media marketing program

By Alexandra Reid

Demonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of small work spread out over a long period of time and over a large number of channels. It can be tough to maintain the faith at the outset of a program while communities are still being developed. Without a strategy and regular communication, it will be challenging to convince your client to see past the masses of tweets and status updates and understand that all of your wee daily efforts add up and support larger goals that will provide a return on investment.

Read More

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