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Great articles roundup: Content marketing, stupid metrics, investments, innovation, and corporate pitches

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Joe Pulizzi, BtoB, Mashable, VentureBeat, and Business2Community.

5 reasons for the great content marketing correction

If you follow the stock market, then you understand what a correction is. Technically, a correction in the stock market happens when stocks (as a whole) decline at least 10 percent over a relatively short period of time, usually after a nice run up in stocks (called a bull market). Over the last 50 years, we’ve seen (for the most part), a bull market in paid media. It was clear back then and it is even clearer today: most brands were (are) overweight in paid media and underweight in owned media. In this post, Joe Pulizzi explains that the movement of content marketing is a necessary correction in the marketplace, and why this shift is occurring.

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7 reasons why people hate your B2B business blog

By Alexandra Reid

As a content marketer, I read a lot of blogs. I subscribe to 201 blogs and have another two dozen or so outlets saved as links, which I monitor daily. I monitor streams on Twitter, LinkedIn, and Facebook and plough through Google news for hours every morning. I’m also a recent Prismatic user. This is how I uncover news for my clients and our agency and stay on top of the latest developments in each industry.

Out of the hundreds of news items I skim every day, I read perhaps only a fifth of their leads. Of those leads, only a small fraction grabs my attention and tempts me to read on. Of those I read through to the end, only a few are shared on our agency’s and client’s accounts. Needless to say, the vast majority of content I read on the Internet today is rubbish.

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Great articles roundup: Great leaders, marketing orientation, content marketing, personal information and ghost writing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Fast Company, Econsultancy, MarketingWeek, TechVibes, and Business 2 Community.

How to properly define ‘great leader’ — and act like one

We don’t think of leadership as some set of fuzzy, intangible character qualities that some people are born with and others are not. We think of leadership as the performance of behaviours. The skill of performing these behaviours can be learned and developed by anybody. Some people do not develop these skills and therefore do not perform leader behaviours with much competence. Others develop some skill and become pretty good leaders. Others develop considerable skill and become great leaders. Author Geoff Smart defines “great leader” and explains what they do to achieve great results.

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Happy Independence Day!

To all our neighbours down south, happy Independence Day. Regular posting will resume tomorrow.

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Happy Canada Day long weekend!

From all of us at Francis Moran and Associates, we hope you have a happy and safe Canada Day long weekend. Regular posting will resume tomorrow.

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