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First-time entrepreneurs: There are big ideas, and then there are doable ideas

This is the second article in a continuing series chronicling the growth path of ..duo, a startup based out of Kelowna B.C. that creates simple keywords that use your name, brand, slogan or any other word combination as a shortcut to content on the web.

By Alexandra Reid

Daylin Mantyka, cofounder of ..duo, is reconsidering her entrepreneurial path and the future of her startup following counsel from a mentor who said her idea might be too “big.”

To advise a first-time startup founder to avoid shooting for the stars is like telling a child Santa Clause doesn’t exist. It’s the kind of stuff that crushes dreams. But there might be some merit in talking first-time startup founders down from the clouds and encouraging them to focus on smaller ideas that can be more easily realized.

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Great articles roundup: entrepreneurship, crowdfunding, investment, marketing, and growth

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Kernel, Both Sides of the Table, Venture Village, Business Insider and Financial Post.

Some entrepreneurs are more equal than others

Social decadence and a poisonous educational culture in the West is fooling a generation of young people into thinking they can pen runaway entrepreneurial success stories. But they can’t, writes Milo Yiannopoulos.

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Businesses must think like publishers, says C.C. Chapman

By Alexandra Reid

I sat down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers.

Pulling advice from his books, Content rules and Amazing things will happen, C.C. tells us about today’s online environment, the attention economy and why it’s so important for businesses to stop stalling and begin developing their online presence NOW. He also explains why he hates the term “content marketing” and shares stories about who did it well and who had epic failures. Most importantly, C.C. offers advice about how to become amazing at your job, and find happiness in the work you do.

Listen here.

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Great articles roundup: VC, mentorship, neuroscience, media convergence, innovation, entrepreneurship and the ugly stepchild

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Entrepreneur, Forbes, David Meerman Scott, Harvard Business Review, Guardian and Wired.

Why most venture-backed companies fail

The current VC model is a play on probability. But this author says this “numbers game” theory, where some will win and some will lose, is not an acceptable approach, especially when fund managers’ fees can reach in the millions while investments may result in massive losses.

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A timely post about succession planning in content marketing

By Alexandra Reid

The hand off of a marketing position is a tricky process for many professionals. It’s made even more complex when a professional has an online presence affiliated with the company or is responsible for managing multiple online company accounts. In content marketing, this is often the case, and so succession planning in this industry can often mean ironing out a lot of messy details.

This post is timely because I’m currently going through the process of sorting through all the information my successor will require to take over my position here at Francis Moran and Associates. Yes, dear readers, I’m sorry to say that my time here is running thin. But fear not; you will be in capable hands and this blog will continue to provide regular and valuable posts on all things under the immense subject umbrella of what it takes to bring technology to market.

For those of you currently going through this process, here are some things to keep in mind:

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