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Soaking up that K-W vibe

 CommunitechBy Leo Valiquette

Even casual readers of this blog will likely know we are great fans of the good work done from the Kitchener-Waterloo region by Communitech. I am writing this post from the Communitech Hub and have to admit this week marks my first visit.

Our Francis Moran is of course a frequent visitor. While I have in the past had the opportunity to interview Communitech CEO Iain Klugman and Tim Jackson from the region’s Accelerator Centre, and work with the team at Communitech’s national arm, the Canadian Digital Media Network, I had not yet made the trek myself.

It also marks my first visit to a regional economic development agency outside Ottawa. Kitchener-Waterloo is not characterized by the shadow of big government as Ottawa is, but the linkages between industry, academia and government are obvious from the outset.

Walking down the street, I was struck by the profound significance of seeing on the side of the same building, alongside Communitech’s, the logos for Google, a multinational tech titan that needs no introduction, and local company Desire2Learn, which last year bagged the single largest first round of venture capital ever by a Canadian software play (largely from a U.S. investor). These two companies alone house upwards of 1,000 people in the complex.

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Why shouldn’t it be made in Canada?

By Leo Valiquette

Last week I had the honour of being involved with Canada 3.0, a digital technology conference put on by the Canadian Digital Media Network. Over two days, the conference explored the many ways that digital technology is transforming our lives and how we are progressing toward the CDMN’s “moonshot goal:” That anyone can do anything on line by 2017.

In addition to a variety of breakout sessions, there were some incredible keynotes about the profound transformations gripping the media and content-distribution industries and how the need for individual self-expression through social media is redefining traditional marketing and advertising.

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A timely post about succession planning in PR

By Linda Forrest

In the modern age of wikis and intranets, there’s no excuse for your PR program to fall apart when there’s a change in personnel.

Here are some top considerations for when your account director leaves and what succession plans should be in place to prevent all the tangible and intangible data associated with managing your PR program from walking out the door when you change account teams or even agencies.

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