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PR, marketing and the clean slate of a new year

By Leo Valiquetteclean-slate

Happy New Year.

The holidays are behind us and it’s time to get back to the grindstone. But while routines are a good thing, slipping back into poor habits, biases, and preconceptions that limit our professional success are not. Consider this a time to wipe the slate clean and make a fresh start.

I personally don’t care to make resolutions. Instead, I look back and consider what lessons I learned over the past year and how I can apply these in a positive way to my life and work over the next 12 months.

So in the spirit of a new year, here are some thoughts to guide founders, executives, and managers of any growing concern as they work to bring their technology to market and earn their time in the spotlight.

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