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Lessons in customer service from Kijiji and Co.

By Leo Valiquetteonlineclassifiedads

Fish tanks, fishing boats and Fisher Price toys for the baby’s crib. Even jobs as sushi chefs. There’s no shortage to what you can find on Kijiji, Used Ottawa, Craigslist and the like.

Who needs old newsprint classifieds when you can self-publish, self-promote and engage directly with the marketplace for free? (Sorry, newspapers).

But, boy, does buying and selling through these sites teach you a lot about human nature.

We regularly comment, even rant, about customer service on this blog, out of the unwavering belief that superior customer service is the only truly sustainable competitive advantage available to most companies.

And of course, who among us doesn’t like to complain about the quality, or lack thereof, of the service we receive from a vendor of products and services? But the online classifieds prove that we often fail the customer service test ourselves when the shoe is on the other foot.

So here are my tips on how not to treat your customers, drawn from a variety of teeth-grinding experiences trying to secure a deal through the online classifieds:

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