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Is your job as social media expert about to become obsolete?

By Francis Moranold radio

When radio first came on the scene, getting the little box with its seemingly-magical mechanisms that plucked sound waves out of the air to actually make noise required users to know how radio worked. For most early radio adopters, it actually required them to build their own radio sets. As time went on, though, knowing how to operate a radio became common knowledge, and nobody had to be taught how to do it. That didn’t mean that the builders of radios and the programmers of good radio content became obsolete; it just meant that pretty much everybody knew how to use the tool while others, the experts, were still valued for their ability to build the tool and make it useful.

I used that analogy in a Facebook conversation yesterday that was prompted by my posting a link to an article that suggested that the job of social media expert will become obsolete as “youngsters (who) are already immersed in platforms such as Twitter and Facebook … enter the job market familiar with social media.” The article quoted Workopolis vice-president of human resources Tara Talbot, “People will need to be even more literate with social media just to get in the door and it will no longer be something that absolutely differentiates folks.”

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