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Great articles roundup: Copywriting, crowdfunding, lean startups, marketing and Canadian technology

By Daylin Mantykalink

It’s Friday again, which means we’ve compiled a short list of the top articles we read and loved this week. Compliments of Business 2 Community, The Globe and Mail, VentureBeat and Marketo, these posts were shared extensively throughout the startup and marketing communities.

First up, an article that reminds us about the definition of copywriting, followed by a post on crowdfunding in Canada. Third, we’ve selected a highly-shared article that challenges the notion of the lean startup methodology. Next, a post that explores how a background in physics can help with a career in marketing. We conclude with an optimistic outlook for the Canadian tech scene.

What is copywriting and why is it not content marketing?

Julia Spence┬áreminds us that although copywriting and content marketing are often used in the same context, they aren’t synonymous with one another. This post is a good refresher on what copywriting is and what a copywriter does.

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