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Brain fame: Will technology redefine how our brains are wired?

By Bob Baillyhumanbrainandsocialmedia

Over the last several months, I’ve been heartened to see that my obsession with how the human brain functions is becoming part of mainstream thinking. I’m referring to the incredible amount of media attention this organ has received recently from TV, newspapers, magazines and blog articles that extol the virtues of applying neuroscience knowledge – running the gamut from Jason Silva’s National Geographic Channel’s Brain Games, to the Globe and Mail’s or New York Times’ series on the way digital culture affects the way we think, learn and live.

If that were not evidence enough, one need only to look at the incredible array of brain games available through a Google search to realize that the educational industry has learned how to positively apply neuroplasticity – or the ability of the brain to be molded by our thoughts and actions.

I believe a great part of this educational interest in exercising our mind stems from an aging population’s obsession to keep our brains healthy into old age, as well as a new generation of parents and teachers looking to improve their students’ academic success. Increasingly, however, neuro-practitioners are popping up in fields such as sports and business as sports trainers or sales, marketing and communications practitioners see the merit of applying findings from the field of neuroscience into their athletic or business practices.

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