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Marketing lessons learned from a weekend camping trip

sale-300x300By Leo Valiquette

In this socially enabled age, it could be argued that “try before you buy” has become as anachronistic as a laptop case with pockets for floppy disks.

As a consumer, why bother to waste the time when you can simply turn to product review sites and customer review ratings?

Because opinion is seldom objective, that’s why.

Many negative reviews say more about the reviewer than they do about the quality or performance of the product. It’s impossible to appreciate and factor in all the variables that could be influencing another buyer’s reaction. They may have had unrealistic expectations, their needs may not have not have been an appropriate match, or they could have been looking for features and functionality that were not present and are not relevant to you.

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