We Bring Technology to Market.

Work with us

Taking the lean approach to market

This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from April 2011. We welcome your feedback.

Fotolia_27389812_XS-300x200By Francis Moran and Leo Valiquette

It’s fitting that we follow up last week’s post on the strategic value of marketing in its purest sense as a process for enabling customer validation and iterative product development with a definition of this thing called lean startup.

Strategic marketing is a fundamental aspect of the lean startup methodology, a methodology first defined by Eric Ries almost three years ago. And lean startup itself as a process for bringing technology to market warrants careful consideration by any entrepreneur in the socially enabled age of Web 2.0.

It’s fitting because just this month, Ries updated his definition of lean startup based on how the concept has evolved since it was first coined.

Ries defines lean “in the sense of low burn. Of course, many startups are capital efficient and generally frugal. But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.”

Read More

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description