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Great articles roundup: PR agencies and Google, digital marketing misconceptions, startup failure, investor pitching

linkBy Hailley Griffis

In this week’s roundup, we explore how PR agencies are in fact not dead, and why digital marketing is more than just social media (and other misconceptions.) In addition, we focus on startups, with reads that look at the top ways startups screw up and a few red flags when pitching to investors. This week’s articles come from Spin Sucks, Fourth Source, Wamda and Forbes.

Don’t die PR agencies, what the recent Google changes really mean

Gini Dietrich replies with a resounding “no” to the idea that Google has just killed PR agencies, or news releases, with its new update. If you consider PR to be purely news releases then you need to get back to the media relations that were actually supposed to be happening, where you build a relationship with journalists and reporters, call them and then pitch an idea after that.

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