Nobody ever said, “That was an okay presentation, I just wish it was longer.”
Yet day after day, in boardrooms around the world, presenters set up their laptops and present way too much information to their disinterested audiences. Even if the audiences were initially interested in the topic, the presenter quickly makes them disinterested or confused by going into too much detail. Most of this detail is unwanted and unnecessary.
A presenter tends to be a subject area expert — that’s why they were selected to present. Subject area experts want to tell audiences everything they know about a subject. The product marketing guy doesn’t simply want to tell you about the two key benefits and the price of the product. He wants to tell you how the product was developed, the nine key design features, the 12 main benefits, and the 27 ways it can be deployed. The problem is that the audience doesn’t want all that information. It’s too much. It’s not digestible.
So, how can a passionate and knowledgeable presenter entice their audience? Here are three quick tips: