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Great articles roundup: Digital marketing, Facebook news feed, useful marketing and marketing mistakes.

By Hailley Griffis link

Happy Friday everyone. This week, as usual, we have our favourite articles of the week lined up for you. Since we’ve been talking about startups and entrepreneurship in Ottawa in a few posts on the blog this week (look to Leo and Francis’ duelling posts), our first article talks about why startups should opt for digital marketing. Next we take a look at the latest change to Facebook and what that means for B2B marketers. Finally, the last two articles we’ve rounded up talk about how to combine your customer service and marketing efforts by making your marketing useful and avoiding silly mistakes on social media. We pulled this week’s content from Nashville Business Journal, Convince and Convert, Social Media B2B and Memeburn. Let us know what you think!

4 reasons startups should invest in digital marketing

Samantha Owns Pyle, Owner of Green Apple Strategy, looks into some excellent reasons why entrepreneurs should consider beginning their marketing efforts with digital marketing, as opposed to jumping into traditional mass marketing. Cost effectiveness is a big one for startups, as is setting up early-stage personal branding.

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