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Great articles roundup: Online and real-time marketing, social customer service and the Gmail Promotions tab

linkBy Hailley Griffis 

We’ve rounded up some of the best posts we came across this week. Today we’re looking at the justification for online marketing and some tips for implementing a real-time marketing strategy. One of our  favourite topics is customer service, and we’ll take a look at four excellent examples of using Twitter for that purpose. Finally, we’re finishing up today by looking at Gmail’s new Promotions tabs and how that affects e-mail marketing. We grabbed this week’s articles from Bdaily, 1to1Media, SocialMediaExaminer and Time Business.

Is online marketing just a waste of time?

There are many things that a business should consider before jumping into online marketing. Vicki Stone outlines some of the questions that should be asked beforehand. The most sound advice requires a business to look at their customers’ current habits to figure out whether or not online marketing raises the right kind of awareness they are seeking. Though most of the time, when it’s done correctly and there are clear goals for your online marketing efforts, it’s absolutely worth the effort.

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