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Investor pitching 101, with Communitech’s Frank Erschen

By Leo Valiquette

“It’s all about the content, it’s not about the sizzle. You have to give investors the content they need to make an investing decision.”

So says Frank Erschen, pitch coach, angel investor and executive in residence at Communitech. While in Kitchener-Waterloo last week, I had the opportunity to sit in on his session with Erisvaldo Gadelha Saraiva Junior, executive director of Brazil’s Yupi Studios.

Yupi Studios is a startup focused on developing apps, games and other creative content for smartphones, tablets, smart TVs and social networks. While it is paying the bills as an app factory for hire, its goal is to raise the $500,000 to $1.5 million it needs to devote itself entirely to developing its educational gaming platform, Yupi Play. Here is a recap of Erschen’s counsel on how Yupi Studios and any other startup in search of capital should structure their pitch to make the most of that eight to 12-minute opportunity to woo an investor.

For Erschen, an effective presentation should include the following slides, to tell a single compelling story with a natural progression: Read More

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