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Great articles roundup: The content marketing playbook, storytelling, marketing trends, quality vs. quantity

linkBy Hailley Griffis

The great article roundup this week focuses on excellent content marketing posts, as well as a hint of what the future will bring. Forbes, ClickThrough and Search Engine Watch touch on content marketing, some intriguing case studies, the importance of storytelling, and the quantity vs. quality debate. Finally, a futuristic piece on SocialMediaExaminer looks at six of the biggest marketing trends to watch for in 2013 and why they are so important.

Content marketing: A playbook

Christa Carone offers takeaways from big brands that are really succeeding with content marketing. Some of the key elements she writes about are knowing the purpose of your content marketing, as well as making sure that the content is relevant. She stresses the importance of setting expectations and changing your angle if you aren’t reaching them.

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