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May roundup: What does it take to get technology to market?

By Leo Valiquette

Last month’s content lineup featured great posts that shattered common myths about finding and defining a customer base and how to market an app, as well as insights on securing a patent and recognizing a great CEO. We also looked at the genius of Audi’s Spock vs. Spock ad campaign and some of the weak links in Canada’s commercialization ecosystem. And of course, there was plenty of sage advice for neuromarketers and strategists alike.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

May 13: The marketing genius of Audi’s Spock vs. Spock, by Leo Valiquette

May 15: Design by committee is just plain wrong, by Francis Moran

May 27: The third way that government can, and must, support Made-in-Canada tech, by Leo Valiquette

May 21: Why shouldn’t it be made in Canada?, by Leo Valiquette

May 07: If you’re so afraid of spilling the beans that no one knows you have any …, by Leo Valiquette

May 02: Startup Canada Communities seeks to build regional economies ‘from the inside out’, by Francis Moran

May 23: ‘Everyone’ is not your customer, by Francis Moran

May 09: 6 small business statistics that may surprise you, by Brent Barnhart, Chamber of Commerce

May 08: Accelerator metrics in Canada (or anywhere), by Jesse Rodgers

May 14: The business of evolution: We’re not as clever as we think we are, by Bob Bailly

May 16: Fiction: Media relations is ‘free advertising’, by Francis Moran

May 30: To sponsor or not to sponsor: 6 questions to consider, by Leo Valiquette

May 22: So you’ve developed an app … now how do you market it?, by Peter Hanschke

May 28: Selling an invention to a patent examiner, by David French

May 29: Everyone has competition, by Francis Moran

May 06: Peeling away the layers of a great CEO, by Denzil Doyle

Image: May 2013 Calendar Printable

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