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The business of evolution: We’re not as clever as we think we are

By Bob Bailly

When I was first asked to contribute to this blog, my stated interest was writing a piece that “is really all about you and how evolution has contrived you to be who you are, acting and feeling the way you do. It’s also about how to improve your business performance.”

Since then, I’ve tried to explore how evolutionary sciences can be used for predictive modeling for our business stragegies.

I’m more convinced than ever that if you are looking to build better brands, increase your marketing effectiveness, shorten sales cycle times, improve communication at all levels of the organization, and foster loyalty with customers, stakeholders and employees, you can benefit by understanding how we came to be the kind of animal that we are.

The first thing to remember is we’re not as clever as we think we are.

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