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If you’re so afraid of spilling the beans that no one knows you have any …

By Leo Valiquette

During my years as a full-time journo, I crossed paths with many a startup technology venture that claimed to be operating in so-called stealth mode. It was the early 2000s, before the process of getting technology to market was as socially enabled as it is now, and startup CEOs seemed to consider it hip and trendy to apply the S word to their businesses.

Where, I wonder, are many of those startups now?

We wrote many moons ago about the inherent foolishness of trying to build a business by somehow staying under the radar. You can’t define a market need, develop a product to meet that need, secure the funding necessary for operations or build the team that can pull it all off without telling the world who you are and what you are trying to do.

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